Google Inc , has never been a firm to shy away from blowing the trumpet of its dominance in the ad space as YouTube continues to lead in online video. However, that trumpet sounds louder when it is blown by a third party – especially a Wall Street firm. Google is the king of the online video space with YouTube and Wall Street reckons it has huge potential going forward.
This is certainly the case, as a Wall Street firm believes that Google’s YouTube could be the next television. Atlantic Equities analyst James Cordwell has upgraded the shares of Google from a “Neutral” rating to an “Overweight” rating. Cordwell also raised his price target on the stock from $560 to $825. The analyst says YouTube is recording a very rapid growth as more people cut their cables cord in line with the growing shift for viewing videos online.
YouTube’s upside potential ahead
Google , YouTube recorded a 60% year-over-year growth in the number of hours viewed by users; yet YouTube controls only 5% of the global TV viewing market. In essence, YouTube has lots of room to grow as more people continue to cut cables to embrace video streaming.
A Feb 2015 report by Advertising Age as covered by Experian notes that about 7.3% (8.6 million homes) of American households fall under the category of “cord cutters”. Cord cutters are those who have high-speed Internet access but who do not have/use a cable or satellite TV service. The 7.3% number in February shows a marked comparable 60% increase from a 4.5% that the same report computed in 2010.
Cordwell goes ahead to note that YouTube can expect to see an increase in its ad revenues as advert agencies continue to shift their TV ad budgets to the Internet. Cordwell posits that YouTube’s ad revenues might grow at a CAGR of 50%+ through 2017. He also expects YouTube to generate more revenue starting from$14B from 2017 to about $50B in 2015.
YouTube will finally displace TV globally
Google , is not content with YouTube’s success as it continues to kill the cable industry in the U.S. Rather, the firm has set its sights on the second most populous country, India in a bid to unlock more ad dollars from views. Yesterday, Google announced that it was planning to open a film studio for film creators in Mumbai, India.
Google’s India push is necessary as the search giant says it “celebrated milestones for two of our Indian creators AIB and TVF, who reached over 1 million fans within two years on the platform”. YouTube has already launched its film studio in Los Angeles, London, Tokyo, New York City, Sao Paulo, and more recently in Berlin. The creating of the film studio in India expands YouTube’s reach globally. YouTube may be on its way to becoming the next TV.