Apple Inc. recently launched the iPhone 6S, 6S Plus, a refreshed Apple TV and an enterprise focused iPad Pro while Google launched Nexus 5X, Nexus 6P, a refreshed Chromecast and an enterprise focused Pixel S tablet on Tuesday. There is a lot of similarity in the product line-ups of the two firms, but the big difference is in the price with Google “undercutting Apple across the board,” says a report from Market Watch.
Google matches Apple product line
Google Nexus 5X and Nexus 6P are the two new Android phones introduced on Tuesday. The two devices (from LG and Huawei) will be sold as unlocked devices, meaning interested buyers can make the purchase either from Google’s digital store or from the partner brick-and-mortar retailers. The new devices are compatible with the new WiFi program from Google called Project Fi. Such projects are a part of a growing trend among firms like Google and Apple, who want to take over the wireless business that was solely reserved for the carriers previously.
Google’s 5.2-inch Nexus 5X will cost $379 while the 5.7-inch Nexus 6P will be offered at a starting price of $429. Both devices will be equipped with fingerprint technology similar to Apple’s TouchID. Both the phones will run on the upcoming Marshmallow OS. Earlier this month, Apple unveiled 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus. The devices can be purchased for $549 and $649, respectively, directly through Apple.
Similar to Apple Inc. , Google also started a free three-month trial to Google Play Music. Rivaling iPad Pro, which costs $799, Google has come up with Pixel C, which starts at $499. The Internet firm is also offering a detachable keyboard for Pixel C costing $149, versus Apple’s $169.
Apple way behind Google in Maps
Overall, Apple products are expected to dominate Google products, but on one count the former has not been successful i.e. maps. Apple released its Maps app in 2012, but has not been able to make a decent headway in maps until now. The current map app from the firm is better than the one it launched in 2012, but is still way behind Google’s service.
CNN reported that since 2009, Apple bought 11 map tech firms, and despite this, it remained unsuccessful at unveiling a map app at par with Google Maps, which provide users with turn-by-turn transit directions, something that Apple Inc. only just began to test with its iOS 9. Google Maps are accessible in offline mode as well, but Apple has not provided offline access to its map as yet.