rtmark
LearnBonds.com

Google Inc (NASDAQ:GOOG) Ends a Four-Year Journey Today

Google Blackberry android

Google Inc has ended a four-year journey today and you might never hear of Google has it has been known for the last 17 years again. Today, Google officially becomes Alphabet today in line with its report in early August that it was starting a holding parent firm that will hold all of Google’s current business segments as different firm. The firm released the change today in a statement posted on its investor page earlier today.

Google Blackberry android

The official statement from the firm reads “Google Inc. announced today that, pursuant to its previously announced plans to create a new public holding company, Alphabet Inc. (“Alphabet”), by implementing a holding company reorganization (the “Alphabet Merger”), it expects that the Alphabet Merger will close after the close of business on October 2, 2015.”

Google’s four-year journey ends today

As Google formally becomes Alphabet today, you might want to take solace in the fact that the move was a well-thought out plan for the firm. Business Insider reports that sources deep within Google have revealed that the firm has been planning to make the move into a parent-holding firm for the last four years. The source was quoted saying, “This has been discussed for the last four years… The details are a little bit different, but the idea is the same.”

The four-year journey by Google was necessary for the firm to stay nimble in a fast-changing world. One of the major problems facing the big-name tech firms that such as Yahoo! Inc. that are now struggling for relevance is that they grew too big, they stopped growing, and they started dying. Page understands that keeping Google unified with many different segments places the firm at a disadvantage because management won’t be focused.

Alphabet is focused

The new parent structure allows Page to focus on the big picture of where Google (read Alphabet) is headed in the grand scheme of things. The CEOs of the different firms under Google are then able to focus on growing their segments “independently”. The result is a parent firm that is able to access its various interests with an objective views while thinking up new ways to allocate resources and unlock growth.

A former Google Plus designer Chris Messina provides much insight into the rationale behind the switch to Alphabet. He says, “In some ways… the best way to prevent itself from being blown up from the outside is to blow it up from the inside.”

The board at Google confirms the insight by saying, “Google is not a conventional company. We do not intend to become one”. The firm makes “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.”

Trusted & Regulated Stock & CFD Brokers

Rating

What we like

  • 0% Fees on Stocks
  • 5000+ Stocks, ETFs and other Markets
  • Accepts Paypal Deposits

Min Deposit

$200

Charge per Trade

Zero Commission

Rating

64 traders signed up today

Visit Now

75% of investors lose money when trading CFDs.

Available Assets

  • Total Number of Stocks & Shares5000+
  • US Stocks
  • German Stocks
  • UK Stocks
  • European
  • ETF Stocks
  • IPO
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 Zero Commission
  • NASDAQ Zero Commission
  • DAX Zero Commission
  • Facebook Zero Commission
  • Alphabet Zero Commission
  • Tesla Zero Commission
  • Apple Zero Commission
  • Microsoft Zero Commission

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
  • Paypall
  • Skrill
  • Neteller

Rating

What we like

  • Sign up today and get $5 free
  • Fractals Available
  • Paypal Available

Min Deposit

$0

Charge per Trade

$1 to $9 PCM

Rating

Visit Now

Investing in financial markets carries risk, you have the potential to lose your total investment.

Available Assets

  • Total Number of Shares999
  • US Stocks
  • German Stocks
  • UK Stocks
  • European Stocks
  • EFTs
  • IPOs
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 $1 - $9 per month
  • NASDAQ $1 - $9 per month
  • DAX $1 - $9 per month
  • Facebook $1 - $9 per month
  • Alphabet $1 - $9 per month
  • Telsa $1 - $9 per month
  • Apple $1 - $9 per month
  • Microsoft $1 - $9 per month

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.