Fireworks are perhaps the last thing Samsung wants today. The Korean tech major is gearing up to unveil the Galaxy Note 8.
The company was shrouded in scandal last year after the Note 7 proved as good as a miniature bomb. After a total recall and subsequent share price volatility, not to mention management’s own legal issues, one has to hand it to Samsung. It definitely knows how to weather a storm.
A chief indicator of the company’s resilience is how it keeps the Galaxy Note line going. Not long after the Note 7 came to market, reports of it exploding killed its popularity. The device was a flight hazard too, and not allowed on airlines. It also proved too dangerous to buy as a personal item, and so a total recall was put in motion.
A brutal year for Samsung
Now a year is closing on that dark chapter, and ship up is the attitude at Samsung. The Note 8 is about to debut, and analysts stay glued for its specs and improvements. The real concern is whether the device will sell. Numerous reports peg the 2016 scandal as the greatest in history. The company would never be able to revive the gadget series, experts argued.
But Samsung remains standing tall. The company’s share price has only powered upward throughout the year as well. And it has been a scandalous year at that. Beyond the exploding smartphone drama, the Korean tech boffins is at blows with its home county’s government.
The word corruption gets thrown around an awful lot in regards to Samsung. The corporation’s heir will hear the verdict of all the amounted allegations against him on Friday. A bad ruling against Lee Jay-Yong could hurt the company, perhaps irrecoverably. Yong was groomed all his life to take over the multinational company. However, let’s not get carried away.
Samsung holds its ground
After all, Samsung stock rose from below $1,500 to upwards of $2,000 since mid-August last year. Again, that year featured a relationship with the South Korean president which led to her impeachment. It also accounts for a period where the media, reviewers and trusted analysts were against the firm over its explosive Note 7. Add the likely ill-verdict of an heir accused of being corrupt, and you ought to have a poor-performing stock.
That is not the case, though, and today marks the unveiling of a new Galaxy Note generation. The company has more or less kept a tight lid on the phone’s development. In spite of its efforts, the gadget range leads the firm’s high-end offerings, and leaks were bound to emerge. Leading the rumors are an infinity screen (the flagship feature of high-end Samsungs), a stylus (iconic to the Note series) and a powerful camera (practically a given).
Further specs about the gadget can be found here. The Note 7 was probably in the running for Phone of the Year for 2016. It was a beauty of a device killed by a poor choice in battery suppliers. Yet Samsung can’t just give into its biggest rival, Apple Inc. It holds the Android flag up high and will go face-to-face with the incoming iPhone 8.
In fact, the gadget unveiled today is rumored to come out on September 15th. That’s only 3 days after Apple will unveil its smartphone release. The iPhone 7S range will likely come to stores a few days after the Galaxy Note 8.