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Facebook Inc (FB) Hopes to Destroy Your Phone Number

Facebook Inc. (NASDAQ:FB)

Facebook Inc has been a nightmare for several firms such as MySpace and Bebo who tried making it big in the social networking industry.  They have a reputation for overtaking and eliminating other social media businesses. Facebook is now aiming to kill your phone number. David Marcus, Facebook’s VP of messaging products, said the days of phone numbers are very limited.

Facebook Inc. (NASDAQ:FB)

Facebook Messenger makes phone numbers irrelevant

Marcus said the rise of the firm’s Messenger app would bring a day when phone numbers will not be required at all. In a blog post, Marcus said, “Think about it: SMS and texting came to the fore in the time of flip phones. Now, many of us can do so much more on our phones; we went from just making phone calls and sending basic text-only messages to having computers in our pockets.”

Marcus believes that just like the flip phones, old methods of communication too are dying. They have been taken over by richer, more diverse methods of communication. Marcus said the firm’s Messenger app offers all the things that makes texting experience a lot more popular. Not only it allows users to send messages, but at the same time also enables them to send stickers, photos, videos, voice clips, GIFs, your location, and money to people. Users can also make video and voice calls to people without “needing to know someone’s phone number.”

Marcus makes a very valid point here as the firm allows people to use the Messenger app without creating an account on Facebook Inc . At the same time, the cross-platform nature of the app appeals to people, who make regular use of desktops, tablets and mobiles. There was a time, when Facebook was accessed only on laptops, but mobile internet innovation coupled with lower internet access costs has brought more people than ever on mobile to make use of internet-based messenger services such as WhatsApp over more traditional SMS.

Messenger crosses 800 million users

On Thursday, Marcus also informed Messenger app has surpassed 800 million monthly active users. With this, it has become the fastest-growing app of 2015, informed Nielsen – the research firm. Facebook Inc ’s Messenger app has more users than rivals Snapchat and Viber, but it still falls behind WhatsApp (owned by Facebook) that has 900 million users.

WhatsApp was among the first few apps that allowed users to send text messages for free. Messenger also allows users to exchange text messages, and at the same time, it offers free video calling and some business services as well.

“One of the things we have to work on this year is this perception or mindset that Messenger is only to speak with your Facebook friends,” said Marcus.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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