Facebook Inc doesn’t want to buy Twitter Inc , it wants to become it. On Thursday the firm revealed a new product, called “Live,” that allows users to live stream what they’re doing. The system is close to what Twitter offers with Periscope, but there’s one key difference: you’re not invited to take part.
Facebook Live will only work with accounts that are invited. That means Dwayne Johnson will be able to stream his breakfast every morning. It also means you won’t be able to share a family event with those who couldn’t be there.
The move is, like all at Facebook, about brands and ads, and normal users aren’t a part of it.
Facebook copies Twitter
One of the core experiences on Twitter is the connect that a user can make with famous people. Twitter allows you to reach out to them in an instant It offers you the slim hope that they’ll respond. Live allows Facebook users to do they same, though it doesn’t allow the same kind of deal when they want to reach out to family.
The fame-hungry denizens of Twitter will soon be able to migrate to Facebook en masse in order to have a closer relationship with their favorite TV star or academic.
Live isn’t the only way that Facebook is taking on Twitter, however. Last week the firm revealed a new way for its users to follow live events. That’s something that Twitter is planning on bringing to its platform later on this year. Facebook has gotten there first, and the only thing holding it back is a problem that Twitter doesn’t have.
Facebook denies user access
If Live is useful for public figures, and the demand is there, it’s likely that Facebook will let live-streaming out to its users at some point. Mark Zuckerberg, and his COO Sheryl Sandberg, are much more conscious of ad-worries than those in charge at Twitter. That makes Live Streaming a big problem in some respects.
Facebook is not able to control the video content that people upload right now. Content stealing and many other problems have come to the surface as a result. If Facebook opens the floodgates on Live Streaming it may face problems that could slow its earnings.
Twitter was already called out for letting the Mayweather/Pacquiao fight be seen on Periscope. Then-CEO Dick Costolo bragged about the feat, a move that likely won him no friends in the ad-buying world. That didn’t really matter for Twitter because the firm doesn’t really make that much money.
Facebook, with its real vibrant ad sales, needs to be more careful about the kind of content it lets onto its platform. It wants ad-buyers to trust it, and letting users live-stream the latest TV hit is not going to help that effort.
The slow roll out to users ensures that Facebook has the time to fix those problems. Twitter doesn’t have enough trust in the ad world to have those problems to begin with. The firm is falling apart, and Jim Cramer reckons that Google’s leaders are looking at it thinking “look at this sucker go down, maybe we can get it for nothing.”