Facebook Inc Owns Two-Third of Social Media Login Market [Report]

Facebook Inc NASDAQ:FB

Facebook Inc (NASDAQ:FB) dominance of the social media space goes unquestioned as seen by the gains the company has been making in the recent years, despite facing stiff competition. If you thought that the network had stagnated on suggestions of slowed growth, then you will have to think twice, customer management firm Gigya’s findings show how Google Inc (NASDAQ:GOOG), (NASDAQ:GOOGL) is seeing a dip.


Facebook now controls nearly two-thirds of the social media login market with 64% market share, ten times more than its rival Twitter Inc. (NYSE:TWTR)’s share of 6%. The giant social network dominance of the space is further affirmed by the big gap between it and Google Inc (NASDAQ:GOOG) which comes in second at 21%.

Facebook dominates North America

Gigya attributes the gains to a strong performance in North America where Facebook enjoys a superior penetration level, its dominance having increased by 5% while Google saw its share drop by 4%. Dave Scott, Gigya CMO believes Facebook dominance is an indication of the success the company continues to enjoy as it encourages people to have control over how their data is shared on the web.

Facebook market share is a three percentage point improvement from the fourth-quarter, an indication that the networks growth trajectory remains strong. Facebook’s lead could have been greater had it not experienced a slow down on mobile logins that saw its mobile share slip by 1% to 76% but still superior to Google’s 16%.

Facebook is unquestioned

Yahoo! Inc. (NASDAQ:YHOO) comes a distant fourth with a 5% market share another indication of how it continues to struggle compared to its fierce rival Google. Gigya’s results come from a compilation of more than 300,000 sites that use its sign-on technology.

However, Gigya’s findings differ a great deal from Janrain’s findings that place Facebook’s advantage on social media logins at 45% closely followed by Google at 37%. Loginradius on its part reiterates that Facebook dominance could be as highs of 72% compared to Google 20%. One thing that both research firms agree on is that Facebook is extending its dominance.

Today’s pre-market is looking positive for Facebook Inc, the company’s shares appear as if they’ll open higher today than their close on Monday. On yesterday’s market the company’s shares finished up trading for $83.09 after a day of strong gains on the Nasdaq.

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Viraj loves to write and express his views on anything related to Finance, Crypto, or Fintech. He has been covering Finance & Crypto for more than five years now. He likes Tesla. He also writes on Healthcare, and Technology among other stuff.


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