Facebook Inc has been ushering in a few new additions lately. This week, the company announced changes that affect how users will interact with the social network. People and businesses stand to be affected. The likely arrival of the “dislike” button, or something of the sort, was announced by CEO Mark Zuckerberg on Tuesday night. The firm encored on Thursday by revealing new advertising packages for business clients.
New Updates for Business Clients
Facebook publicized two new ad updates for business clients to consider this Thursday. The packages relate to the viewability and reporting of ads on the social network. The online firm announced its new partnership with ad analytics company, Moat. It will also let advertisers buy 100% in-view impressions. These features are said to give advertisers more control on how they can view the reach of their ads on Facebook.
Unlike served impressions, 100% in-view let the adviser place their ad where the user is bound to see it in its entirety. This ideal advertising spot would be the individual user’s News Feed. The offer , Facebook assures, will make certain that “the entire ad – from top to bottom – has passed through a person’s screen.”
“While it remains our belief that value is created for an advertiser as soon as an ad is in view, we also believe in offering advertisers control and flexibility over how they run their ads,” Facebook relays. “So to give advertisers more choice and control, we’re introducing a new buying option that allows advertisers to purchase 100% in-view impressions.”
Ads in all their variety will be part from the 100% in-view impressions option. Users can expect ads in the form of photos, texts, links or videos to appear on their News Feeds.
Facebook Inc Partners With Moat
Facebook’s new tie with Moat will give video advertisers precise and accurate feedback on the coverage of their ad campaigns. Video ads drive brand awareness more than any other form of advertising. By using technology from Moat, the online firm can let video advertisers know exactly how many people view their ads and for how long.
“To start, our partnership with Moat will focus on verifying video ad metrics.” Facebook writes. “We plan to scale Moat verification to include all types of News Feed ads, including 100% in-view impressions, and the Instagram platform.”
The firm says the new two new ad options will be available in the near future.
“Not every moment is a good moment,” Mark Zuckerberg states. This was in relation to his reveal of an upcoming counterpart for the social network’s “like” button.
Disliking the “Dislike” Button
Tuesday night saw the chief exec give notice the company’s decision to test out a “dislike” button. The CEO was quick to note, however, that button would be more of an “empathy” conveyor.
The idea got mixed reactions from users. Among these, many users of the social network were unhappy with the firm’s decision to introduce the new button. While some took a more humorous approach to the idea, there were many concerns around cyber-bullying and added negativity on the platform.
But investors took a liking to the idea, and Facebook’s shares rose by 0.5 percent the morning after.
Arvind Bhatia an analyst with Stern Agee CRT, says “If it takes off, it will help engagement.”