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Facebook Inc (NASDAQ:FB) Apologies For Banning Plus-Sized Model Ad

Facebook Inc (NASDAQ:FB) Tess Holliday

Facebook Inc  has made an apology on Tuesday for rejecting an advertisement request submitted by the Australian feminist talk show group Cherchez la Femme. Members of the group were surprised to see a message from the social network that they cannot use an image featuring plus-sized model Tess Holliday in an event ad. At first, the social network said that the image, in which model Holliday is wearing a bikini, violates its ad policies.

Facebook Inc (NASDAQ:FB) Tess Holliday
Photo Credit: Cherchez la Femme

Facebook Apology Didn’t Satisfy Members

The image was part of Cherchez la Femme’s ad campaign to promote an event about body positivity, reported Fortune.com. Banning the image, the firm said that the model is portraying a body in an “undesirable manner.” The social network rejected an appeal from the group, which started a protest against the company’s. It asked followers to “join us in our disgust.”

“Facebook rejected my boosted ad request because it promoted an “idealized physical image”. I appealed this decision through Facebook, thinking that someone must have gotten a little confused about what we were doing by using an image of the divine Tess Holliday for the event banner. But no, Facebook responded by telling me that the ad wasn’t approved because the image contravened their “health and fitness policy”, and that I should instead consider replacing this image with one of a “relevant activity, such as running or riding a bike,” writes Jessamy Gleeson in a Facebook post.

The social network released a statement of apology on Monday, saying that “our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”

However, Gleeson, who is a member of the event, called Cherchez La Femme: Feminism and Fat, did not satisfy with the company’s apology. She told the Guardian that she “hopes the company will re-examine its policies and address double standards in how it reviews photos of women.”

Belgian Police: Stay Away From Facebook’s ‘Reactions’

Facebook Inc  is becoming the focus of activists and authorities. The company appears to be under the scanner of activists and authorities. Some issues may not be going to disappear in the short term. The recent accusation about a bias in ‘Trending Topics’ sparked an outcry on social media, prompting a U.S. Senate inquiry into the company’s practices. CEO Mark Zuckerberg stressed that he takes the accusation very seriously. He said that the company is conducting a full investigation to determine the veracity of the reports. Also, Zuckerberg pointed out that there is so far no evidence to support the story.

Belgium’s Police is warning Facebook Inc  users against using six new ‘Reactions’ introduced by the company this year. “The icons help not only express your feelings, they also help Facebook assess the effectiveness of the ads on your profile,” according to a post on Belgium’s official police website.

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