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BlackBerry Ltd (BBRY) Doubles Down in Europe with UK Surge

BlackBerry LTD Passport Leak

BlackBerry Ltd ,  has not been able to kick its smartphone addiction and the firm launched the “Silver Edition” of the BlackBerry Passport yesterday. It seems there still a glimmer of hope for BlackBerry in the smartphone market as it continues to double down in Europe. The Inquirer reported today that BlackBerry reported an increase in its UK market share.

BlackBerry LTD Passport Leak

BlackBerry’s market share in the U.K market came in at 1.2% in the second quarter up from 1.1% in the second quarter of 2014. BlackBerry’s increase in the U.K. market share is a function of the firm’s doubling down on its European position.

U.K. Okays BlackBerry for Government Employees

News that strengthens BlackBerry’s doubling down in Europe is from the information security arm of U.K.’s GCHQ. News has it that U.K government employees will most likely be using BlackBerry devices in the short to medium terms as the U.K. remains confident that BES offers a stable and secure platform. It was reported that CESG has okayed BlackBerry devices for government agencies.

The CESG says, “BlackBerry mobile devices were the first to be considered secure enough for use by U.K. government employees.” The approval came at the close of the second quarter; hence, the market can expect BlackBerry U.K. sales to pick up the third and fourth quarters.

German Acquisition of SecuSmart Strengthens offering

BlackBerry is also likely to see sustained growth in Europe as it makes smart moves to make its devices more secure. As part of efforts to continue offering a secure and stable platform for private and enterprise users BlackBerry has acquired Germany’s Secusmart. Secusmart is the German producer of anti-eavesdropping technology for smartphones.

Secusmart makes it difficult for hackers to tap into your phone and BlackBerry and Secusmart have had a long history of working together. In fact, German Chancellor, Angela Merkel was given a BB Z10 fortified with Secusmart’s technology after it was reported that the NSA tapped conversations on her mobile phone.

Slams Government Bans in UK

Another important move that will endear the firm to users in the European markets is its strong stance against government snooping proposals. The firm prides itself on making the most secure phones and it rejected political moves to ban strong encryption. British Prime Minister David Cameron had hinted that its government might want to ban encryption that allows ghost modes.

However, BlackBerry has opposed the move and it won’t weaken it secure platform. Nader Henein from BlackBerry says, “I can say unequivocally that we have no intention of introducing weaknesses into our product at the enterprise level.”

BlackBerry might not be able to compete with Apple and Google in the U.S. However, the firm is making all the right moves that could reignite growth from the old world.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

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