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New Apple Watch 2 Battery Killer is Both Fun and Addicting

Apple Inc. (AAPL) Watch Series 2 Pokemon GO

One surprise at the Apple Inc. event last was the launch of the popular virtual reality game Pokemon Go on the Apple Watch. The introduction of the game, which hit the $500 million in revenue last week, on the watch as an alert makes sense, but “isn’t going to be the killer app that gets everyone jumping on the Apple Watch bandwagon,” notes a report from CNET.

Pokemon Go could drain the watch’s battery

As per Wedbush Securities analyst – Michael Pachter – “I’ve never had anyone lament to me that they were pissed they couldn’t play Pokemon Go on their Apple Watch.” As has been seen on the phone, this popular app could drain the battery on the watch too. Also, there are concerns that the popularity of the game is fading. Even though it’s a good addition, no one may go to buy the watch just to play this game, the report notes.

Apple Inc. (AAPL) Watch Series 2 Pokemon GO

While paying on the watch, players could use the watch’s fitness tracker to encounter Pokemon, hatch eggs, visit PokeStops and walk around. However, to catch them, one still has use his or her phone.  Analyst Jan Dawson of Jackdaw Research, believes battery drain is a concern. Since the game makes use of the phone’s camera, data and GPS, it drains the battery pretty fast. As of now, its unclear how the game will affect the watch, especially since the wearable needs to constantly be in touch with the phone, the report notes.

“Given its impact on battery life on phones, I suspect that heavy use would hit the Apple Watch hard,” Dawson said.

Apple needs to move beyond athletic audience

Even if the full game is made available on the wearable, it may not solve the issue. Pachter believes the game won’t be the launching pad that Apple needs for its wearable. Also, the smaller screen size won’t add to the enjoyable experience, the analyst notes.

This is no way undermines the massive success of the game, which made its debut on July 6. Within four days of the launch, the app topped the US App Store’s chart for being the most-downloaded free apps. The game uses augmented-reality to catch Pokemon characters using the phone’s GPS. The game, as per the reports, could potentially earn Apple Inc. about $3bn within the next year.

Despite all this, a fact is, if Apple Inc. wants the watch to be on more wrists, it has to focus beyond the athletic audience, believes Avi Greengart of Current Analysis. This will mean giving the watch more features to synch with other smart objects in the house. “Apple did not really come up with a clear notion of what’s going to drive mainstream adoption beyond fitness and style,” Greengart said.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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