Apple Inc. (AAPL) Makes Watch 2 Smarter, Social And More Useful

Apple Inc (AAPL) Apple Watch

Apple Inc. – on Wednesday – finally unveiled the much-awaited iPhone 7 line. Along with the iPhone, what shared the limelight was the announcement of the next-gen watch. Let’s take a look what this new watch has to offer, and how it’s better than the original one.

Apple Watch now ‘swim-proof’

Apple Watch got faster, thinner and more exciting. The device named ‘Apple Watch Series 2’ or ‘Apple Watch S2’ has a better processor, is waterproof and its display is as bright as a Galaxy Note 7. Also, the Pokémon Go app will come to the Apple Watch.

Apple Watch with Google News

Apple Watch wasn’t waterproof like the offerings from Sony and Samsung. This led to a lot of criticisms, and so, the firm met the requirement, and made the second iteration ‘swim-proof.’ It was safe to take the original Apple Watch into the shower as it offered IPX7 water resistance, but it wasn’t safe to take it inside the pool, notes The Next Web.

Now, the new one can be submerged to 50 meters, and the speaker grill serves as the outlet for water. It even offers pool-based workouts with lap count, distance and calorie burn.

More social, more useful

Also, the Apple Watch lacked a GPS chip, and the owners were required to tether the watch to an iPhone to be able to use its GPS. Now, the device comes with built-in GPS capability. This is undoubtedly a smart move as fitness serves as a pillar of the Apple Watch, and its dependence on a smartphone made it an inferior option than those from Samsung and FitBit.

Apple Inc. also talked about its partnership with Nike, and announced ‘Apple Watch Nike+’ – a special edition built just for the runners. The Apple Watch Nike+ is available in four attractive colors. It prompts the owner to run simply by asking: ‘Are we running today?’

There are social features as well that keep a user updated with the activities by friends, such as how much and when they are exercising. This motivates the users to get up and run to stay fit and healthy, instead of lying on couch and binge watching shows.

Other announcements at the event

Apple Inc. ’s CEO Tim Cook also spoke about some of Apple’s education initiatives such as the ConnectED grant. The firm aims of delivering 50,000 iPads to students and 4,500 Macs to teachers as part of it.

Also, Apple’s VP of worldwide apps, Susan Prescott, talked in detail about what next we will get to see in the oft-forgotten iWork. It now offer real-time collaboration between colleagues. The new feature was demonstrated on stage by Prescott who, edited a Keynote presentation that had five contributors.

“The live contribution was underwhelming, and it essentially welcomed Apple to 2006 — or Google Drive,” says The Next Web.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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