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Apple Inc. (AAPL) and Samsung Fight For Enterprise Security Prize

Apple Inc. Google Inc - Android - Blackberry

Apple Inc. is considered as the most secure mobile option by tech-decision makers, as per a poll by Tech Pro Research. But, Samsung is catching up fast, and could be a threat to Apple’s dominance. Meanwhile, Microsoft is also positioned well in tablets, thanks to its Surface line.

Apple Inc. (AAPL) - Samsung - Android

Perception in favor of Apple

As per Tech Pro Research survey, the use of Samsung devices among enterprises is fast approaching the levels of Apple, but the perception of the vendors clearly leans in favor of the US firm.

In a monthly report on mobile security, a report from Larry Dignan for Between the Lines focused on the perception of security with the main mobile providers. Apple clearly wins, but Samsung has used the Knox and other technologies to portray Android as a business friendly. Overall, 67% of tech decision makers surveyed were using Apple while 62% were in favor of Samsung.

Security is critical to device manufacturers with 61% of tech leaders see mobile devices as less secure than non-mobile tools. However, business may be stuck between the expenses and security.

About 51% of the respondents rated iPhone’s security as excellent while only 31% of the respondents rated Samsung’s phone security as excellent or very good. “The fact that Samsung is approaching Apple’s penetration levels in organizations suggests that cost may be weighed against security, with organizations being willing to trade off a little security for a better price point,” noted Tech Pro.

When it comes to tablets, the story is still is the same with Apple Inc. leading followed by Samsung. But, one more player is seen catching up fast – Microsoft. In Laptops too, the iPhone maker is considered as the security leader followed by Microsoft, Dell, Lenovo and HP.

Enterprise security – next big thing for Apple

It must be noted that Samsung is the foremost Android handset provider to enterprise partners, thanks to its market presence, visibility and the volume of sales. Another noteworthy point is, Blackberry with its intellectual property security could help make Android more popular among the enterprises. And, with the news that BlackBerry’s time as the leading hardware provider to the US Senate is over, the elite group is now open to Samsung.

For Samsung, enterprise security is one of its next growth areas . The building blocks are already in place with Knox, partnerships with Blackberry and IBM, and several Government security certificates globally.

Despite the fact the Samsung’s approval percentage is close to that of Apple, it still must work hard to create confidence in its product. Apple has 46% of respondents rating the security of its tablets as Very good or excellent while Samsung has only 30% respondents on its side. In smartphones also, the rating is 51% for Apple and 30% for the Korean firm.

If Samsung can raise the perception of its devices in terms of being a secure choice for enterprises, it can easily attract more buyers with the price advantage it has over  Apple Inc. products.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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