Apple Inc. (NASDAQ:AAPL) and Samsung account for most of the world’s OLED supply in 2017. However, the iPhone maker is in short supply of the premium displays. The special edition iPhone 8 will be a limited edition product as a result, at least initially. This is in par with reports claiming that high-end screen suppliers are spread thin, and that Samsung secures the bulk.
The Korean technology company and Apple Inc. represent most of 2017’s OLED demand. The makers of the iPhone have a formidable presence in the high-end consumer tech space. Their particular strength lays with premium smartphones.
The iPhone company gathers about 75 million OLED panels from Samsung this year. Experts say they’re exclusively for the iPhone 8. The two ordinary upgrades will sport LCD displays. Analysts claim that OLED screens will come on most company gadgets next year. The screen tech might be put on the iPhone, the iPad, as well as the MacBook. Even the 2018 Apple Watch might get an OLED upgrade once more suppliers are secured.
As it is every year, analysts can only watch the iPhone excitement pique. September draws nearer. The month was adopted by Apple as its annual update period. Indeed, it is about time people line up for the iPhone 7S and iPhone 7S Plus. Those with deeper pockets might hold out for the iPhone 8. While the gadget will be unveiled alongside its conventional new siblings, it is not likely to get to stores at the same time.
Late iPhone 8
The reports that back an iPhone 8 delay are plenty. Experts chime in saying the iPhone 8 will come out a bit later this year. One of those, Philip Amit Daryarni, is an analyst at Royal Bank. The man gave his take on the widely rumored delays. He has a lot of reasons to believe that Fall will end without the iPhone 8 in stores.
Daryarni looked at the data from company suppliers. He also sees OLED supply constraints and a remote chance of the special edition iPhone coming out this September. The gadget will most likely come out in the Christmas quarter or early next year.
Royal Bank fixed its estimates accordingly. The firm moved its sales estimates down by 5.5 million units in the current quarter. Those shipments now feature on the company’s estimates for the following quarter. The delay will be frustrating, no doubt, but Royal bank believe the hunger for the iPhone 8 will not die down significantly.
The iPhone 8, or iPhone X, will likely come out closer to December. That is due to limited components and supplier setbacks, particularly with premium screen tech makers.
Apple held onto LCD screens, perhaps for too long. The company now risks losing buyers to brands with more alluring displays. Together with Samsung, the two companies lead the electronics space. However, the current obsession lies with better displays, intense colors and a more immersive experience. Samsung has all of that in bucket loads. It is about time Apple Inc. caught up.
The U.S. tech company joins the OLED race relatively late, but it has to raise the bar this year. After all, 2017 marks a whole decade of iPhone production. Investors are consumers are eager to glimpse at the next decade of iPhones. The special edition handset will serve as massive hint in that regard, and it better have a great display. This highlights Apple’s raised bid in the OLED market.
Apple and Samsung OLED race
Both Apple and Samsung locked onto OLED for their 2017 flagships. The Galaxy Note 8 just landed, flaunting another AMOLED infinity screen. In terms of screen effort, the iPhones have been lagging behind this smartphone line-up for years. Even LG produces winning handsets propelled by superior displays.
Credit where credit is due, Samsung dedicates a great deal towards beautiful display tech. Year after year, the Korean giant installs stunning screens on its mobile gadgets. OLED does most of the work, and it pays off. Moving forward, analysts forecast a hot race between smartphone giants for greater influence in the OLED market.
A switch in display tech is on the cards for the iPhone. Rumors closely tie the change to the special edition 2017 handset. The adoption of OLED screen tech currently leads iPhone 8 discussion.
The Tim Cook-led corporation has long been bashed over its failure make the most of its displays. Defenders insist that OLED is not without its own set of hiccups. Chief among them is the heavy cost. No doubt those cost will trickle down to end consumers. which would translate to higher costs for the buyer. Still, the rumors about Apple Inc. taking in OLED pushes the excitement for its next iPhone.
OLED offers several benefits over normal LED and LCD. Plastic OLED is much more flexible and resilient. This makes their screens less likely to crack when dropped or scratch over time. They also allow better color contrasts because of the way they relay pixels. Simply, dark colors gain a lot of depth while bright colors become noticeably more vivid.
LCD has met its match
OLED has seen a huge rate of adoption among handset producers. The likes of Apple Inc. (NASDAQ:AAPL) believe it comes with its fair share of drawbacks as well. However, the tech’s superiority over LCD and normal LED goes without contest. OLED offers better viewing angles and enhanced, truer images.
Dark shades gain depth while a noticeable vividness is given to brighter colors. The screens are more durable, too. The flexibility of OLED makes them less likely to scratch and crack upon impact. The display tech also offers quicker response times, making them ideal for premium handsets.
The reasoning behind OLED’s mass adoption is not hard to see. Despite this, Apple Inc. has remained an OLED skeptic for years. It is more costly than LCD or LED and has a shorter practical lifetime. These attributes are obvious deterrents to any phone maker seeking to cut costs while pushing out truly resilient smartphones.
“Apple really needs to put OLED displays into their next model iPhones in order to stay at the leading edge of smartphone innovation,”reports Raymond Soneira. He is a top analyst at DisplayMate Technologies. “Apple has taken the iPhone LCD display as far as it can go.”