Apple Inc. products are often at the top of almost every consumer’s holiday wish list. This year was no different. The American tech company’s gadgets once again stood at the top as the most gifted items this Christmas season. The insight was shared by Yahoo-run analyst entity Flurry Insights, which covered the leading holiday trends this season.
The data shared by Flurry Insights reveal that Apple, in a way, competes in a league of its own during the season. These trends not only depict how the tech giant dominated its rivals over the past few weeks, but that Apple also gobbled up the unit sales of its own products. For instance, the iPhone 6 Plus and iPhone 6s Plus infringed on the sales of the iPad mini.
Apple owned Christmas sales – Flurry Insights
The Christmas week had Apple account for just over 49 percent of all device activations. That number is a slight dip from the 51.3 percent it managed to gather last year. Of the same data, Samsung products accounted for 19.8 percent of new device activations. This number represents a more than 2 percent rise in 2015, up from 17.7 percent in the same period last year. According to Flurry Insights, the pick up in Samsung device sales was pushed by the Galaxy Grand Prime, Core Prime, and S6.
Apple Inc. device sales always see a spike in sales during the holidays. With a range of new and innovated products launched this year, it’s almost no surprise that the company has done it once again. It latest giant iPad, TV, iPhones and even the new Apple Watch have been nothing short of popular all year. Despite it being a year focused mostly on iPhone upgrades for the company with the launch of the 6s and 6s Plus, sale were impressive across all device fronts.
Device app downloads also saw a massive spike on Christmas Day. Details from Flurry Insight report that app downloads more than doubled on Christmas. This trend was seen across most platforms. It was also a major shift from the average daily installs for the first three weeks of December. This trend makes perfect sense considering there was a big rise in app and unit sales in December.
Phablets saw a huge surge in popularity this year, consider the device sales in general. In 2014, phablets accounted for just 13 percent of Christmas week activations. They bounced up to 27 percent of activations this year, a more than 2x increase in sales. Small phones didn’t do so well this season.
Devices with a screen size of 3.5-inches or less, accounted for just 1 percent of activations. Small tablets, such as the iPad mini, accounted for 9 percent of activations, down from 11 percent in 2014, showing that many are opting for phablets over small tablets. iPad Pro accounted for less than 1 percent of device activations.
Trailing sorrily behind Apple Inc. and Samsung, but still making the top 5, are Lumia, LG and Xiaomi. This Christmas, the three tech entities rounded up 2, 1.7 and 1.5 respectively.