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Apple Inc. (NASDAQ:AAPL) WWDC 2015 Keynote: Live Coverage [LIVE UPDATES]

Apple stock

Apple Pay gets support in London

Update 13:42 EST: Golden State Warriors and Cleveland Cavaliers both use Apple Pay at their fan stores now.

Update 13:43 EST: Apple is going to have more than 1 million locations supporting Apple Pay next month, and the firm is going to sell Square’s new reader later on this year.

Update 13:44 EST:  Apple Pay is coming to the UK in July. 250,000 locations in the UK and you can buy an Oyster card with it in London.

Update 13:46 EST: Lots of new firms supporting Pay, and Passbook is now called Wallet.

iOS 9 is on the way

Update 13:29 EST: 83% of iOS users are on the latest version iOS 8.

Update 13:30 EST: Intelligence, and Siri, are at the heart of iOS 9. 40% increase in accuracy since last year. It’s 40% faster at responding, and it has a big new UI in iOS 9.

Update 13:31 EST: you can get Siri to show you photos with context, and remind you what you wanted to look at. iOS 9 will make Siri Proactive. It’s clear that Siri and Spotlight are basically the same right now.

Update 13:32 EST: Siri and iOS 9 will learn your behaviors, and tell you to listen to music when you usually do. Your phone will ask your email who’s calling you.

Update 13:33 EST: This is all directly aimed at Google Now, and there’s a few barbs on the way. Tim Cook recently hit out at Mountain View for making users choose between privacy and security.

Update 13:34 EST: There’s a search API, that’s expected but it’s a big deal for developers.

Update  13:36 EST: Siri is able to remind you about anything you want, at least when Craig asks for it. Results may vary, especially if you’re Scottish, Welsh, Chinese or anybody not from Cupertino.

Update 13:37 EST: Siri knows when you want to call Trent Reznor.

Update 13:38 EST: The direct search links works incredibly well. It gets you directly into apps. Craig knows how to make Poutine now.

Update 13:40 EST: Apple wants to talk about security. It’s all done on-device, which is either creative description given Siri’s cloud power, or a big change in the way things work for Siri.

OS X10.11 Will be called El Capitan

Update 13:12 EST: OSX 10.11 will be called ” OSX: El Capitan” says Craig Federighi.

Update 13:14 EST: We’re getting into out first El Capitan demo. Shaking the cursor boosts the size, that’s an easy gesture and shows the power of the system.

Update 13:15 EST: You can pin sites in Safari, they are there when you open the site, and links from pinned sites open in new tabs directly.

Update 13:15 EST: You can mute the whole thing with one tap, the audience love that. It’s also possible to find out where a sound is coming from.

Update 13:16 EST: Spotlight search is getting better. It’s able to interpret full sentences to help searches feel more organic.

Update 13:18 EST: Mail app can go full screen, another round of applause.

Update 13:20 EST: there’s lots of little interface tweaks, you can make apps full screen by dragging them, and even create a split screen view by dropping one onto another.

Update 13:21 EST: It’s all quality of life improvements so far, not much meat in El Capitan yet.

Update 13:21 EST: Metal, Apple’s graphics API has been improved and put inside OSX. That’s making everything on the Mac faster. 40% better rendering efficiency, and better battery all around.

Update 13:23 EST: Adobe has put Metal to work, and their working with Apple to make all their OSX apps work on them.

Update 13:24 EST: Epic games is showing off their use of Metal on the Mac. It’s a lot better, but the reasons why are a little too technical to get into here, or indeed at WWDC2015. There’s a 70% reduction in GPU use apparently.

Update 13:26 EST: Fortnite, Epic’s game to show off Metal, is Minecraft with Sunset Overdrive‘s design and a little bit of Team Fortress thrown in. It’ll be released this fall.

Update 13:27 EST: Federighi closes off El Capitan. It’s all about Metal and quality of life improvements. There’s a free update in the Fall, a public beta in July and it’s free to developers today in beta.

Apple WWDC15 starts

Update 12:54 EST: We’re live now. People are just finding their seats in San Francisco. Apple just told everyone to turn off their devices, it’s not likely to happen given the history of WWDC.

Update 13:02 EST: We’re starting off with a sketch in the background of WWDC. Tim Cook lookalikes, or “Cookalikes” in an elevator, that sort of thing.

Update 13:05 EST: Danny Pudi, lots of other familiar faces. This wasn’t cheap to make, and it’s a change of tone from Apple. Big musical number. Synecdoche, New York vibe going on.

Update 13:06 EST: Sketch is over, Tim Cook is on stage!

Update 13:07 EST: It’s the 26th WWDC. Tim Cook says it’s the epicenter of change for the industry, and it’s the “most global” WWDC ever.

Update 13:08 EST: Apple is going to live stream 30 session from the conference.

Update 13:10 EST: Apple’s going to give a bunch of iPads to the Cleveland Indians. Apparently this story was all viral marketing from Apple.

Update 13:11 EST: We’re skipping the revisions, and Craig Federighi is on the stage.

Apple Inc. (NASDAQ:AAPL) is set to start its WWDC keynote at 10 AM Pacific Time today, or 1 PM Eastern Time. Tim Cook, and the firm’s other leaders, will take to the stage in order to discuss their latest slew of products, and the future of Apple as a software and services company.

tim cook apple inc wwdc 2015

We’ll be covering all the news live, so be sure to tune in to find out what Apple is getting ready for release in the coming weeks. We know we’re not going to see too much hardware at WWDC 2015, so expect a focus on the less physical side of Apple, what Steve Jobs once called the company’s “soul

What to look for at Apple’s WWDC 2015

iOS 9, the latest mobile operating system from Apple, will be the star of the show today, and OSX 10.11 will also make an appearance. Neither is is thought to be a major update, but iOS 9 should have some enterprise features that will make the iPhone and iPad a stronger choice for the office.

We’ll also see new Apple TV hardware today, though the TV service that was supposed to arrive won’t take to the stage because of a delay in the content negotiations around it.

News about the Apple Watch, including an update on the Dev Kit for the device, will form a big part of stage time after the cancellation of the Apple TV reveal. We may even hear about the sales numbers for the Apple Watch at the event.

San Francisco’s Moscone Center will also light up with news about the Apple Music service, the firm’s Apple Pay growth and whatever Tim Cook is going to share about the HomeKit Internet of Things Platform.

Today, the WWDC keynote, is the second most important day of the year for Apple, and most of the firm’s fans are set to be tuning in. There’s no competing with an iPhone launch, but WWDC is a major event in its own right.

Tune in, right here on this page, we’ll be following a long with all of the news from the big conference, and we’ll be delivering the latest reactions to the Apple launches and reveals all day long.

The big moment is at 10 AM Pacific Time today, or 1 PM Eastern Time, make sure, if you’re not going to be at the Moscone Center, to follow along here and be part of all of the action.

 

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