rtmark
LearnBonds.com

Apple Inc (NASDAQ:AAPL) Music Submits to Powerhouse Taylor Swift

Apple Inc. (AAPL) Taylor Swift Apple Music

Apple Inc. (NASDAQ:AAPL) has successfully and decisively averted what could have been a major face-off between the tech giant and the music industry.

Taylor Swift Apple Music

Apple is planning to launch its Apple Music platform on June 30. Apple Music is designed to be the firm’s attempt to challenge and probably displace music streaming services such as Pandora and Spotify. The company hopes that its platform will be able to reimagine how people listen to and pay for music just as iTunes did in 2003.

Before now, Taylor Swift and other artists had been against free music services or even free-tiers such as the one offered by Spotify. Hence, Apple didn’t offer a free tier for Apple Music but the firm allowed subscribers a three-month free access. After the three-month free access, users will subscribe for $10 per month or $14.99 for a family plan that covers six people.

It sounds fair doesn’t it? The plan allows users to test the service for three months after which they must become paying customers or leave the platform. The only problem with the plan was that artists would be bearing the cost of Apple’s 3-month customer acquisition freemium.

Taylor Swift Reacts

Yesterday, Taylor Swift wrote an open letter to Apple in a blog on her Tumblr page. She says Apple didn’t think deeply on the decision to provide a free 3-month trial without paying royalties to artists. She says,

“I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”

Apple Responds

Early this morning, Eddy Cue, Apple’s senior vice president for internet services responded in a series of tweets that Apple has reconsidered its position.

Apple will always make sure that artist are paid #iTunes#AppleMusic will pay artist for streaming, even during customer’s free trial period.”

Why Apple Listened

The first reason Apple listened to Taylor Swift was that the firm really wants to get Apple Music rolling. Apple doesn’t really need the potential revenue (if any) from Apple Music. The company only wants to include Apple Music in every iPhone in order to give consumers a better experience on the phone. A better experience with an Apple product makes consumers loyal to the brand. Their loyalty will encourage them to buy additional Apple products such as iPads, Macs and Apple Watches.

Secondly, Apple likes to keep public opinion on its side and Ms. Swift has a huge following. She has about 60M followers on Twitter and her “1989” album sold about 1.3M copies in the first week. A protracted public battle would have people debating the pros and cons of Apple’s decision. In the long run, Apple would have been on the losing end because many people would have wondered why it wants artists to suffer despite its bulging financial muscle. Instead, Apple Music changed its position and will pay the royalties the artists have earned.

Trusted & Regulated Stock & CFD Brokers

Rating

What we like

  • 0% Fees on Stocks
  • 5000+ Stocks, ETFs and other Markets
  • Accepts Paypal Deposits

Min Deposit

$200

Charge per Trade

Zero Commission

Rating

64 traders signed up today

Visit Now

75% of investors lose money when trading CFDs.

Available Assets

  • Total Number of Stocks & Shares5000+
  • US Stocks
  • German Stocks
  • UK Stocks
  • European
  • ETF Stocks
  • IPO
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 Zero Commission
  • NASDAQ Zero Commission
  • DAX Zero Commission
  • Facebook Zero Commission
  • Alphabet Zero Commission
  • Tesla Zero Commission
  • Apple Zero Commission
  • Microsoft Zero Commission

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
  • Paypall
  • Skrill
  • Neteller

Rating

What we like

  • Sign up today and get $5 free
  • Fractals Available
  • Paypal Available

Min Deposit

$0

Charge per Trade

$1 to $9 PCM

Rating

Visit Now

Investing in financial markets carries risk, you have the potential to lose your total investment.

Available Assets

  • Total Number of Shares999
  • US Stocks
  • German Stocks
  • UK Stocks
  • European Stocks
  • EFTs
  • IPOs
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 $1 - $9 per month
  • NASDAQ $1 - $9 per month
  • DAX $1 - $9 per month
  • Facebook $1 - $9 per month
  • Alphabet $1 - $9 per month
  • Telsa $1 - $9 per month
  • Apple $1 - $9 per month
  • Microsoft $1 - $9 per month

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.