Apple Inc is set to release the iPad Pro in November as the firm tries to take back the ground that has been lost to Microsoft’s Surface in the tablet wars. Apple CEO, Tim Cook has hinted that the iPad Pro should kick Surface out of the door because “It’s the most capable and powerful iPad we’ve ever created”. The firm has hinted that it has designed the iPad Pro for work as part of plans to attract enterprise users to its platform.
The iPad Pro should be a hit at work with its 12.9-inch HD retina display and 5.6 million megapixel screen. The device supports multitasking features as you work with any of the 850,000 apps designed solely for the iPad. The device is power-packed for speed as it sits atop the latest A9X chips. It is still too early to predict how iPad Pro will fare in the market; yet, the results of a study suggests that men aged 65 and older spend more than any other age group on Apple products.
Grandpas’ undying love for Apple
The results of a survey by Slice Intelligence shows that men above 65 years old were the biggest spenders at Apple in the last one year. Slice in a research firm that tracks online shopping data and the results of the survey suggests that there’s a ready market for the iPad Pro in that ” Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers”.
To start with, the 65+ group spent an average of $976 per person in buying Apple devices online. The group of men above 65 years comprised only 27% of online buyers of Apple products within the last one year. Yet, their personal spend on iGadgets outpaces the average spends of the more than 3 million online shoppers that made up the sample base. Females between 25 and 34 years old spend the least on Apple devices has they have an average spend of $562.
A cursory look at the most visible and most vocal Apple fan base would have suggested that younger people would be the biggest spenders at Apple. However, the demography of men above 65 years seems more ready to bring out their wallets . It also appears that grandpas spend more money than grandmas because females in the 65+ group spent an average of $667.
Apple wins all the way
Jaimee Minney, head of marketing at Slice says, “it’s a great feat that [Apple] is appealing across the board… and getting in the hands of people on the late side of the adoption curve.” It is somewhat strange that people who might find the fast-changing tech space somewhat overwhelming are the very ones embracing tech with their wallets. Minney seems to think that “Older people might be new to Apple ” and it is also possible that they are buying iGadgets as gifts.