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Apple Inc. (AAPL) May Never Be the World’s Biggest Smartphone Maker

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Apple Inc. sold 47.5m iPhones in the second quarter, but still could not match the level of Samsung, shows a report IDC released on Thursday. In the 2Q of 2015, Samsung acquired 21.7% market, leading the global smartphone market, with shipments of 73.2m units.

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Apple gaining, but Samsung still leads

Number of units sold by the Korean firm was less than the corresponding quarter of last year in 2014, when the firm grabbed the market share of 24.8% on shipments of 74.9m. However, even after the decline in sales, Samsung performed better than Apple. For the 2Q, market share for Apple stood at 14.1% shipping 47.5m phones. The number came in more than last year, when Apple won 11.7% market shipping 35.2m units.

Over the years, Samsung has been able to hold on its title of top smartphone makes in terms of sales, but the lead is clearly shrinking. Only in the final quarter of 2014, Apple managed to outperform Samsung owing to the strong sales of the new iPhone 6 and iPhone 6 Plus. But Samsung was quick to gain the top spot.

Apple’s gain in the quarter can be attributed to the company’s robust show in China, where it is reaping benefits of expansion in the 4G networks and rising popularity of bigger screen phones. On the other hand, drop in Samsung numbers can be pinned to the botched launch of the Galaxy S6 and S6 Edge with Korean firm underestimating the demand.

However, IDC notes the older Galaxy phones are selling well backed by discounts and promotions. With sales of the iPhone 6 at an incredible high, and Wall Street betting that Apple will slow down from here, it looks like

Apple, Samsung king of smartphone market

Research firm IDC revealed that the premium phone market is largely divided between Samsung and Apple. Together these two held 35.8% market share, which is more than the emerging Chinese rivals Huawei, Xiaomi and Lenovo, who gained 8.9%, 5.3% and 4.8% market share in the 2Q respectively, says the report. Excluding Apple and Samsung, all other smartphone makers market share totaled 45.2%.

IDC’s data showed the total smartphone shipped, in the quarter, was 337.2m, which an increase of 11.6% from the 302.1m units last year. Apart from the sale of high-end devices sold by Apple and Samsung, sales of affordable handsets in the emerging countries such as China and India also fueled the growth. Overall, the Mobile phone shipments in the 2Q totaled to 464.6m units worldwide.

On Thursday, Apple shares closed down 0.05% at $125.16, and year to date the stock is up over 11%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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