Apple Inc. (AAPL) Watch is Even Less Popular than the New iPod

Apple Inc NASDAQ:AAPL watch and iphone package deal

Apple Inc. iPod is attracting still more users compared to Apple Watch, reveals search results on Google Trends, says a report from CNN. A total of five Apple products iPod, Macbook, iPhone, iPad and Apple Watch were compared, and it was found that people are searching less for the Watch than to other Apple products.

apple inc watch

Apple watch least popular

The most searched product is obviously the iPhone, followed by the iPad. After iPad, Mac and iPod are the next two products searched most by the users. Apple Watch totals only 1/16 of the total search traffic generated by the iPhone.


Apple Watch, which was announced in 2014 debuted online on April 10 this year, and hit the stores in mid-June. For users, it seems, all of these events meant very little if we go by Google’s real-time data. On a scale with 100 suggesting peak popularity (for iPhone) the Apple Watch struggled to cross even two digits.

Apple Watch is the first new product since Steve Jobs passed away, but it seems like it might be taking a nosedive. The Cupertino-based firm is silent over the watch sales figure, but data on Google Trends and the recent e-receipt data do hint some trend.

Analysts divided over watch sales

A report from Slice Intelligence noted a drop of 90% in Apple Watch orders since its launch. Also, Andy Hargreaves of Pacific Crest is seeing a drop in the sales. In a note to clients, Andy said initial evidence suggests demand of the watch may be declining. The analyst slashed his sales prediction from 2015 to 10.5m, 500,000 less than his initial estimates.

In contrast, Ben Banjarin, from Creative Strategies, believes around 20m watches will be shipped this year. Banjarin rests his estimates on the supply chain volume output, and surveys finding consumer demand and interest.

“We continue to see strong demand and interest in large markets like China, and expect Watch demand to grow even stronger by the end of the year,” Banjarin says.

Trip Chowdhry of Global Equities Research is very positive on the product. He is expecting Apple to sell 5m watch this quarter. He said the firm already shipped over 2.5m noting around 1m pre-orders, which includes orders placed on the launch date and backorders until June.

Overall, users do not seem to be very much interested in wearables, which are a very small market compared to phones, PCs, tablets and other popular gadgets. Experst believe that people see wearable as a nice to have accessories rather than a must.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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