Angela Ahrendts, retail chief at Apple Inc. (NASDAQ:AAPL), wrote a memo that leaked on Tuesday morning. It hinted at the online marketing strategy that Apple plans on using to supply the Apple Watch and the new MacBook.
The content of the memo suggests that she was telling the employees of Apple Inc. (NASDAQ:AAPL)’s retail stores that they should play their part in pointing customers towards the online availability of apple’s new products. The title of the memo was, “get inline online”.
Apple turns away from retail
Speculators think that it is because facilitating walk-in purchases could be difficult, especially with the limited inventory that is available. The MacBook is said to benefit from the introduction of many new components to its design. It will thus be unable to satisfy the demand for that laptop, and Apple doesn’t want that excess demand left unsatisfied on its retail floors.
Launch events by Apple Inc. (NASDAQ:AAPL) have always been known to attract the crowd and this has worked in favor of the company, generating publicity. The memo itself is a strategy meant to make headlines and thus spreading the word to Apple enthusiasts.
MacBook lanch stymied
Perhaps this is the company’s way of saying they have established the suffering of their people when they wait in line for hours or even more than a day just to get that exclusive first day feeling.
Maybe Apple Inc. (NASDAQ:AAPL) just decided that the online retail market was a better place for the company to offer their much-awaited product so as to reach more people. The move would allow Apple to give its customers a non-stressful purchase where they don’t have to stand waiting line. It is also a good idea since customers will get to view the device online as soon as it launched.
Chances are the company will also take this opportunity to push for the transition to online retail. Apple must have realized that this is the perfect time to move its customers.
Whatever the case, Apple Inc. (NASDAQ:AAPL)’s strategy looks very promising. The smart move will boost more sales as people adapt more to online retail.