Apple Inc. is making a car and there’s nothing it can do to dispel the rumors. In fact, it does not appear that Apple wants to quell the rumors about its car project. CEO Tim Cook had hinted last month that the auto space is due for “massive change” but stopped short of saying that Apple is ready to unleash that change on the market. Hiring trends at Apple have been one of the key factors that reveal how far the firm has progressed with “Project Titan“.
Recent news as covered by Electrek holds that the iCar might sport digital license plates now that Apple hired a ‘secret agent’ who is an expert in digital license plates for cars. New has it that Apple has hired Rónán Ó Braonáin who has since updated his LinkedIn profile to Secret Agent @ Apple Special Projects. Before Ronan came to Apple, he was the Director of Engineering at Reviver, a startup working on what it calls “the world’s first digital license plate”.
Will the iCar get a digital license?
The digital license place seeks to retire the traditional license plate from its almost 100-year history. A digital license plate is a screen that can be fixed on cars and updated with new info. It has special use to manage fleet of cars because it can be updated to include information when different drivers drive different cars. Digital Licenses can also reduce costs and stress for the DMV by helping it keep a tab on expired licenses, toll fees, and parking fees among other things.
Digital plates will be most at home as the personal/family car becomes a relic with the rise of ride sharing platforms such as Uber. A Digital license makes it easy to set up different driver accounts to remove some of the kinks with car sharing models. Now, Apple seems to be working on adding a digital license to the iCar to suggests that the firm might be have interest in running a Uber-like service with its cars as opposed to outright sales to buyers.
The grapevine has started another rumor that the iCar might cost about half the price of a Model S from Tesla. It is a well-known fact that Apple prides itself on making premium products and selling them at premium prices – hence, the firm is not likely to make anything lesser than a Model S. Yet, Apple can afford to give people access to the iCar at the fraction of what a Model S costs if the digital license plates allows iSharing on the iCar.
It is still all in the field of speculation
Nobody outside of Apple knows how far the firm has gone with the iCar it is building in Project Titan. However, the firm has hired more than enough key staff who know much about cars to suggests that the iCar should be ready before the end of this decade – that’s if it doesn’t launch earlier. Ronan is another key hire with extensive experience in the auto space, he has spent 5 years at BMW, and he later became the CTO at Vision Fleet – a firm that offers fleet management software for EVs.