Apple Inc. has surely set the iPhone 7 release date by now, but the tech world is still waiting on invites to the firm’s main event next month. Meanwhile, Samsung Electronics Co Ltd is taking every chance it can get to put its name out there before Apple reveals iPhone 7 specs. On Thursday the firm revealed the Samsung Galaxy Note 5 and the Samsung Galaxy Edge 6+, two phones that will directly compete with the iPhone 7.
The iPhone 7 release date is believed to be September 18. Apple will, say rumors reported by Buzzfeed last week, show off the phone for the first time on September 9. The two new phones that Samsung revealed on Thursday will try to spoil the introduction. They’re set to arrive on August 21st.
Samsung disrupts the iPhone 7 release date
Samsung is still playing second fiddle in the smart phone market, and the firm’s high-priced smartphones are facing hard competition from Apple in the US, China and across the globe. The iPhone 7 release date, if the firm’s marketing people are right, is the perfect time to hit Apple with a big new launch.
It doesn’t look like the Samsung Galaxy S6 Edge+ and Galaxy Note 5 are going to be massive new upgrades over the last gen of Samsung flagships. Neither has a major new feature. That means that although the devices may capture some looks ahead of the iPhone 7 release date it seems they’ll be unable to compete once the real thing arrives.
iPhone 7 specs beaten by Samsung
It’s clear from the massive success of the iPhone 6 that specs on paper can’t buy sales. The iPhone 6 was, in comparison to Samsung’s phone, a much worse device by the numbers, but users loved it. It seems that the iPhone 7 specs will compare the same way this time around.
The Samsung Galaxy S6 Edge+ and Galaxy Note 5 will be almost the same on the inside. Both will have 4GB RAM and a 64-bit octa-core Exynos 7420 processor. The iPhone 7 specs sheet will likely show 2GB of RAM and a dual core A9 chip.
The Samsung Galaxy S6 Edge+ and Galaxy Note 5 will each have a 16MP rear camera, a 5MP front facing camera. The iPhone 7 camera may get a bump to 12MP this time around, according to Ming Chu Kuo of KGI Securities.
The Samsung Note 5 has a new and improved S-Pen, while the Galaxy S6 Edge+ boasts new uses for its curved screen. Though both devices have bigger numbers on the spec sheets, neither is likely to have the kind of impact that the iPhone 7 specs will have when it is revealed in a few weeks time.
It’s not all about the raw numbers, though some clearly still want a smart phone with the highest possible specs. It’s really about the user experience of the device. Apple is bringing new features to the iPhone 7 that should make it better than any smart phone ever made.
Betting on Force Touch
Apple, with each new generation of the iPhone, offers a great reason for those that love its devices to shell out on an upgrade. The iPhone 6 was the firm’s best phone ever, and the iPhone 7 is likely to be even better. Force Touch will star among the iPhone 7 specs, and it’s the kind of headline that the Samsung Galaxy S6 Edge+ just doesn’t have.
Force Touch will give users new ways to use apps, and it’s going to be a major part of the iPhone 7 specs if Wall Street is believed.
Tim Arcuri of Cowen and Co., a research house, says that Force Touch “takes a two-dimensional screen and basically makes it three-dimensional.” He reckons it will let users “have applications that sit below the top layer of the phone. You can press harder and access different functions and features. There’s a lot of different things they can do.”
No one seems sure of how Apple will use Force Touch, but it’s going to bring a lot of eyeballs to the iPhone 7 specs list. Most of the news unveiled by Samsung today about the Galaxy S6 Edge+ just doesn’t have that appeal.
The iPhone 7 specs won’t stop at Force Touch, of course. The device will be a little bit thicker than the iPhone 6 and be made of the Series 7000 Aluminum seen in the Apple Watch. That will allow the device to stay strong, and avoid bending, even when it’s put under pressure.
The device will also have a new A9 chip. It won’t be an octo-core, but it will be a major upgrade, says Srini Sundararajan. He’s a chip-expert with Summit Research and he reckons that though the iPhone 7 specs won’t match up on paper, they may well perform better than any other phone out there.
Sundararajan says that he expects the A9 to be 20 percent faster, 12-15 percent smaller and 25 percent more power efficient than the A8 chip that Apple uses in the iPhone 6. The iPhone 7 is expected to have 2 GB of RAM, behind the 4GB boasted by the Samsung phones, but enough to run Apple’s iOS 9 with perfect clarity.