Apple Inc. (AAPL) Finally Touched by “Big Brother” Love

Apple Inc. (AAPL) iPad Pro

Apple Inc. has portrayed itself as a firm on the outside since it began selling computers in the 1970s. Even now, as the most valuable public firm and the seller of more computers that any one else in the world, the firm uses the device in its marketing. On Wednesday we found out just how hollow the claims to difference really are.

Apple Inc. (AAPL) iPad Pro

International Business Machines Corp has started to work with Apple on enterprise facing apps for iOS, but the firm has also started helping the firm in a less public way. IBM, once portrayed as Big Brother in a famed 1984 Apple  ad, is offering its workers access to Mac, and they are loving it.

Apple buys IBM love

Things are very far away from where they were in 1984. Back then the big, booming market was in the Desktop, and Microsoft’s software, combined with IBM’s hardware, won the day. Enterprise turned out to be the driving force behind the PC, and Apple lost out. Now IBM doesn’t even make PCs, and the firm is buying 1,900 Macs per week from Apple .

Fletcher Previn, the man in charge of “Workplace-as-a-Service” at IBM relayed that number at the JAMF Nation User Conference in Minneapolis. The VP says that there’s lots of good reasons to buy into the Apple ecosystem.

IBM only began to offer Macs to people working for the firm at the start of June 2014. Previn says that though Apple products are much more expensive than a similar machine running Windows, there is a lot of value in the Cupertino designed machines.

IBM has had fewer support calls from those using a Mac, and the vast majority, of the problems were fixed on the first call. He said that only 5 percent of Mac users required help from IT support, while around 40 percent of Windows PC users looked for help.

In addition Macs tend to keep their value for longer, meaning that the firm can sell them on in order to pay for new machines.

Apple moves into enterprise

Apple  is trying to move into enterprise right now with sales of its iPad Pro, but more and more info breaking in recent weeks seems to point to an interesting fact. Apple is already a major player in enterprise, and stories like that from IBM are making that clearer and clearer.

As software becomes more cloud based and platform agnostic that trend may continue. The big reason for business to buy into the Windows world is software support. That gets less important with each passing year as Macs get more support from major firms and software relies more on the cloud to relay and process data.

At a Boxworks event on September 25 Apple CEO Tim Cook said that the firm had made around $25B in the enterprise market in the previous year. Despite its reputation as a consumer electronics firm, Apple does a huge amount of trade with enterprise clients.

Now that the firm has managed to convince IBM that it’s not only worth working with, but also makes machines worth working on, the firm has a path laid ahead of it. All that can stop it now is the Surface Book, and the Microsoft push into premium devices.

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