Apple Inc. (AAPL) Adds Creepy Improvements to Maps App

Apple Inc Maps (AAPL)

Apple Inc. seems to have a plan to make its Maps more compelling than the Google Maps. The tech giant is updating its software to watch everything the user is doing which is a little creepy but it also offers to assist whenever and wherever it can, even if you are on Google Maps. Further, the firm makes it simpler for the user to send directions to a friend by email or text.

Have access to Google Maps

As per the revelation in a prerelease beta of iOS 10 software, Apple Maps watches what the users are copying and pasting in their iPhone and iPad. So, for instance, if a user copies an address, then the Maps’ upcoming widget will offer driving directions. The Maps will automatically remember where drivers park their cars with the new the “Parked Car” feature in the iOS 10, says a report from the 9to5Mac.Apple Inc Maps

Even if the user is copying a location inside the Google Maps app, this function will work. Apple Maps will admit that it has been watching you via the message: “Recently viewed in Google Maps” after you copy an address in the Google Maps. If coming from Google’s crowdsourced traffic app, the message could say “Recently viewed in Waze,” and if coming from the web, it could say “Recently viewed in Safari.” Whether the data is transmitted to the iPhone making giant or not is still uncertain.

Apple Maps – the new additions

Apple Inc. Maps capability is actually a part of a renovated set of functions for the widgets feature that was first introduced two years ago with the iOS 8. In addition to the new function for directions, codenamed “Maps Destinations,” the beta version included two other maps-related functions.

“Maps Transit” will give service schedules for subway and bus routes. “Maps Nearby” will show places like coffee spots and lunch joints. You can activate the widgets by swiping right on the phone’s home screen.

Several companies have been creating widgets for all type of actions, from displaying to-do lists to converting currency. Waze and Google Maps have their own widgets that are designed promptly access functions such as driving directions without having to click on the app’s icon first.

Apple’s Maps app has surely come a long way. In 2012, when the iPhone maker released Maps, it faced a lot of criticism. Users discovered that it had some landmarks in wrong locations and offered poor driving directions. Google released its own dedicated mapping app shortly after for the iPad and the iPhone. This marked the end of Google’s almost five-year partnership with Apple to power the built-in mapping app of the iPhone.

Apple Inc. has spent the past four years refining its Maps app. Hopefully, the update will remove many of your problems.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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