Apple Inc. is one player that could give Facebook Inc a tough fight in the next major battleground online – messaging, says a report from Forbes by Ewan Spence. For users of IM platforms, end to end encryption has always been a desirable product. And by adding this feature, Facebook is making a bold statement that they are entering this space and plan to dominate it.
Facebook aims to dominate messaging
With Facebook working on encrypting end-to-end communication in its chat client, the message is out loud and clear – messaging is the next major battleground. Also, the social networking giant is working for SnapChat style ‘self-destructing’ messages along with messaging bots to allow the third-party developers offer solutions inside the chat.
With the rise in the use of mobile for daily chore activities, messaging is seen as the next big platform for growth. And, if we talk about Facebook, it will expand its reach across operating systems and devices, and connect every other thing with Mark Zuckerberg’s empire, says Spence. “If you can provide a route between the users and the developers, you have a platform. And if you have the platform you have far more impact on the future direction of the whole industry,” Spence notes.
Apple – the only exception
These could be reasons why Facebook has been focusing on the Messenger lately by offering it as a standalone app. Not to forget, the size of the social networking giant gives it an advantage over other players.
However, the only exception is Apple Inc. , who at its WWDC conference spent a major time to demo its messaging feature. “On the surface ideas like ‘triple-sized’ emoji, spoiler-tagged messages you scrub away, and different font sizes were all a bit of light fluff,” said Spence. Also, the iPhone maker said it is focusing on iMessage as a platform, and “it would be kept as relevant and on-message as possible.” Also, it is adding an ability for the developers to add features to the messages using a new SDK, like adding stickers to messages, calling a cab, transferring money to a friend, etc.
At the WWDC, the iPhone maker noted that messages is among the most used apps on the iOS. Though there are no numbers, but Apple is believed to have a noteworthy presence in the segment, thus, will make it harder for Facebook and other third-party messaging apps to increases their numbers. But, Apple Inc. ’s cross-platform ambitions will be limited to its own ecosystem of devices.
Will Google join the battle?
Among all this, a major question that arises is – What is Google doing? Though the search giant has Google Hangouts – a by default feature on every Android device, it may not be as focused on making it an established platform when compared to the rivals.
Spence expects Google to join the battle shortly, but believe Facebook and Apple to lead the consumer push on messaging as a platform, in the meantime. Third-party apps like Telegram, WhatsApp, Signal, Cola and SnapChat “continue to impact the messaging ecosystem, but the focus of Facebook and Apple on will define this ecosystem as ‘the next big thing’ to the public,” says Spence.