rtmark
LearnBonds.com

Apple Inc. (AAPL) Challenged by Microsoft Surface Studio Success: Tim Cook Responds

Apple stock

In response to a question posted on an internal Apple Inc. employee message board, CEO Tim Cook said that new, great Mac desktops computers are on the way.

The Cupertino-based tech giant hasn’t updated its desktop computer lineup since 2014. Many people started to believe that the company is no longer interested in desktop computers. But now Apple fans, desperate to get hands on a new improved desktop PC, have some hope after Cook’s statement.

Wait For Great Apple Desktop PCs

Cook assured employees that Apple is committed desktop computers. “Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote in his answer, per Tech Crunch. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

According to the CEO, desktops are very important for Apple. “The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people,” he told employees.

Cook believes that the “current generation iMac is the best desktop” Apple Inc. has “ever made and its beautiful Retina 5K display is the best desktop display in the world.”

A report from Bloomberg suggests that Apple plans to add a new AMD graphics processor and USB-C ports to iMac. According to the report, there seems to some problems at the company’s software engineering team, which is responsible for both macOS and iOS. The report notes that most engineers work on iOS for the iPhone and iPad. Due to the lack of focus on the Mac, many hardware designers have left, according to Bloomberg.

No more details are available about those great desktop computers. But we expect the rumors mill to start spinning in the coming days to make predictions about the new Apple desktops. We’ll keep an eye on information from the most trusted sources.

The iMac now faces increased competition from Microsoft’s Surface Studio, which was made a debut in October. Let’s take a look at Microsoft’s first ever desktop computer.

Microsoft Surface Studio

Microsoft Corporation ’s 28-inch all-in-one PC is designed to creativity and productivity.

The Surface Studio can be converted into a digital canvas from a workstation. It has a stunning ultra-HD 4.5K screen which delivering 63% more pixels than a state-of-the-art 4K TV, according to Microsoft.

The all-in-one PC also has a new input device called Surface Dial to add style to the creative process. The Dial lets people use two hands on the screen to compose and create in all new ways.

Microsoft Surface Studio vs Apple Desktop PC

Microsoft Corporation claims that the Surface Studio has “the world’s thinnest LCD monitor ever built” at 12.5mm. The touchscreen display is contained in a forged aluminum enclosure and measures 28 inches across. The display outputs 13.5 million pixels, which is 63% more than a 4K television.

The Surface Studio is powered by Intel’s 6th generation processors, and has an Nvidia GTX 980M GPU in the premium model, with a 965M in the lower-priced configurations.

Trusted & Regulated Stock & CFD Brokers

Rating

What we like

  • 0% Fees on Stocks
  • 5000+ Stocks, ETFs and other Markets
  • Accepts Paypal Deposits

Min Deposit

$200

Charge per Trade

Zero Commission

Rating

64 traders signed up today

Visit Now

75% of investors lose money when trading CFDs.

Available Assets

  • Total Number of Stocks & Shares5000+
  • US Stocks
  • German Stocks
  • UK Stocks
  • European
  • ETF Stocks
  • IPO
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 Zero Commission
  • NASDAQ Zero Commission
  • DAX Zero Commission
  • Facebook Zero Commission
  • Alphabet Zero Commission
  • Tesla Zero Commission
  • Apple Zero Commission
  • Microsoft Zero Commission

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
  • Paypall
  • Skrill
  • Neteller

Rating

What we like

  • Sign up today and get $5 free
  • Fractals Available
  • Paypal Available

Min Deposit

$0

Charge per Trade

$1 to $9 PCM

Rating

Visit Now

Investing in financial markets carries risk, you have the potential to lose your total investment.

Available Assets

  • Total Number of Shares999
  • US Stocks
  • German Stocks
  • UK Stocks
  • European Stocks
  • EFTs
  • IPOs
  • Funds
  • Bonds
  • Options
  • Futures
  • CFDs
  • Crypto

Charge per Trade

  • FTSE 100 $1 - $9 per month
  • NASDAQ $1 - $9 per month
  • DAX $1 - $9 per month
  • Facebook $1 - $9 per month
  • Alphabet $1 - $9 per month
  • Telsa $1 - $9 per month
  • Apple $1 - $9 per month
  • Microsoft $1 - $9 per month

Deposit Method

  • Wire Transfer
  • Credit Cards
  • Bank Account
All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar