US e-commerce giant, Amazon, will soon bring its famous virtual assistant to Brazil. The product, called Alexa, has been highly successful so far, and Amazon will now provide the virtual assistant service to its Brazilian clients. The company plans to release Alexa to the Brazilian market through three devices that will have the virtual assistant software preinstalled on them.
Amazon is rapidly moving into the Brazilian market as it seeks to access a large number of consumers in the Latin American country. Brazil acts as the gateway for most businesses as they try to get into business on the continent. Latin America has one of the world’s highest populations, and it is a continent that is ripe for technological advancements. It is for this reason that many tech companies are making moves to enter the Latin American market with various products.
Amazon services in Brazil
The announcement that Alexa would become available in Brazil comes a few weeks after Amazon began offering Prime subscription services to Brazilian citizens. Amazon is arguably the most significant player in the e-commerce industry worldwide, and its entry into the Brazilian market will change the e-commerce landscape in the country.
The US giant has started by offering its clients unlimited nationwide free shipping. On top of that, the company says that all products bought on its platform will be delivered within a 48 hour delivery time in 90 municipalities in Brazil. According to Michele Butti, Amazon’s international director for Alexa, this move is very exciting for Amazon, and the company has built a local team that will work on adapting Alexa to Portuguese.
To open up the adoption of Alexa to as many Brazilian citizens as possible, Amazon has given discounts on pre-orders for two of the devices that support Alexa in Brazil. Discounts will be available to those who pre-order the Echo Show 5 and the Echo Dot, and these devices will later be made available at physical stores of Amazon’s local retailer, Fast Shop. The devices will be available from the 8th of October, and the third device, the Amazon Eco, will be made available from November onwards.
Fast Shop will provide the devices to Amazon’s clients, but the e-commerce giant may be working on partnerships with other retailers in the country. The country manager for Alexa in Brazil, Ricardo Garrido, said that Amazon could soon provide their gadgets via other shops, and they could even get into partnerships with telecommunication companies in Brazil. The three devices will retail between 349 and 699 reais ($85.53 – $169.30).
Although Amazon will be availing of the three devices to the Brazilian market, these are not the only devices on which Alexa runs. The virtual assistant can be run on several other devices that come from other manufacturers. There are 100 million gadgets that are connected to Alexa across the world, and Garrido said that their primary concern is whether Brazilian customers will choose to use other devices or the devices provided by Amazon.