Amazon.com, Inc. (AMZN) Launches Restaurant Delivery Service in UK

Amazon.com (AMZN) Amazon

Amazon.com, Inc. has launched its restaurant delivery service in the UK. The online retailer is now offering its restaurant delivery service, Amazon Restaurants, in London for its Prime customers, According to report published in Tech Crunch. The company continues to make expansion into the UK market. In June, the e-commerce giant launched a food delivery service in London, allowing customers in 69 central and east London postcodes to order full weekly grocery at competitive prices.

Amazon.com (AMZN)

Amazon Restaurants

The online retailer first introduced its restaurants delivery via Prime Now service in Seattle in September 2015. The company is now available in Manhattan, Dallas, San Francisco, Los Angeles, Chicago, San Diego, Austin, Atlanta, Miami, Baltimore and Portland.

In London, Amazon Restaurants is available in select postcodes via the Prime Now app. The services allows customers to order food from partner restaurants for delivery within the hour.

By offering Amazon Restaurants, the U.S. e-commerce is competing directly with services including Deliveroo and Uber’s UberEats.

“London offers some of the best cuisine from around the world, so we’re delighted that Amazon Prime customers can now enjoy food from their favourite restaurants via Amazon’s ultra-fast Prime Now service,” Al Wilkinson, UK Head of Amazon Restaurants, said in a statement.

No Hidden Fee

According to the company, there are no menu markups or hidden service fees. Delivery on all orders is free for Prime members with a minimum order of £15.00. Prime membership starts at £79 per year and also includes movie streaming and unlimited next day delivery on select items.

Meanwhile, Amazon.com, Inc. also said that if a customer finds a restaurant item that is priced higher than the regularly priced item on the restaurant’s current online menu within 24 hours of placing the order, it will refund the customer the price of the item.

Al Wilkinson added: “Based on our own research into what is important to consumers in food delivery, our team have hand-picked a selection of the best quality local restaurants in London. We’re excited to be helping many of these small businesses start offering home delivery for the very first time.”

Britain’s online market is anticipated to nearly double to $25 billion in the five years to 2020.

Amazon in the U.K.

Last month, Amazon.com, Inc. announced that it will create 500 more jobs in the United Kingdom. The company is set open a new distribution center in northern England next year, where these permanent jobs will be created. Amazon’s UK Manager Doug Gurr had said that Britain’s decision to leave the European Union had not affected the company’s investment plans for the country.

Over the past six years, the U.S. online retailer has invested over £4.6 billion or $6.30 billion in the UK economy. Previously, the e-commerce giant announced 1,000 new permanent jobs, spreading across London, Cambridge, Edinburgh, Manchester and Leicestershire, as well as 2,500 extra jobs across in the country.

Earlier this year, the company announced plans to open two fulfillment centers and create 2,500 permanent jobs in the UK this year. The firm is opening one fulfillment center in Coalville, Leicestershire, where 500 new permanent jobs will be created over three years. Another fulfillment center will be opened in Manchester, where the company plans to create 1,000 new permanent jobs in next three years.

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