Amazon.com, Inc. has expanded its grocery delivery to new cities including Chicago and Dallas. Customers can now buy fresh groceries, beauty products and household goods from Amazon with same-day or next-day delivery. So far this year, the company has launched the grocery delivery service in Northern Virginia, Boston, Baltimore, and London, and expanded the service in New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Delaware, Maryland, New Hampshire, West Virginia and areas of Northern California including Oakland, Fresno, Santa Rosa, Stockton, and Walnut Creek.
Amazon launched its Fresh brand in 2007 in the Seattle. The service offers grocery items, and promises the delivery on the same day or the next day, depending on the time of the order and the availability of trucks. For Prime members, the company recently reduced the AmazonFresh membership fee to $14.99/month.
With AmazonFresh, customers can order a wide range of items, including everything from fruits, vegetables, meat, seafood, baked goods, and dairy products to beauty products and household goods. You can place an order in the morning and have it delivered as early as that same evening, or order before going to bed and have the items on their doorstep in time for breakfast the next day.
“We continue to expand AmazonFresh into new regions so that more and more customers can take advantage of the service,” stated Ben Hartman, vice president of AmazonFresh. “Whether they are busy with family, work, travel, or something else, we believe all Prime members will enjoy the convenience and flexibility of AmazonFresh, in addition to the vast selection and low prices that the service offers.”
For a limited time, the company is offering new customers a 30-day free trial of AmazonFresh. Customers enjoy unlimited delivery with the new monthly AmazonFresh membership.
Moreover, AmazonFresh customers who are not currently in a free trial can now get the all-new Amazon Dash for free with first use. The Dash is an easy-to-use shopping device that allows customers to shop from anywhere in their home by voice search or barcode scanning. The company has added more than 60 new brands to its Dash Button program, boosting the total number over 200.
In addition, AmazonFresh offers products from popular local shops and restaurants in each region through the Local Market program.
Amazon Bullish On America’s $800 Billion Grocery Market
Amazon is bullish on the U.S. $800-billion grocery market. The company is building grocery stores and pickup locations to compete with Wal-Mart, which is also expanding its own pickup sites.
According to IBISWorld, online groceries account for about 2% of total grocery sales within the U.S. A research from Morgan Stanley shows that the online grocery market could more than double to over $42 billion this year.
The e-commerce behemoth is spending big money on building pickup locations for groceries, and plans to setup small brick-and-mortar stores to sell milk, meats and other perishable items, according to two unnamed people familiar with the company’s plans.