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Alphabet Inc (GOOGL)’s New Tool Lets YouTube Users Blur Moving Objects

YouTube Blur Feature

Alphabet Inc (NASDAQ:GOOGL)’s YouTube has announced a new tool that will let video makers blur any object in the video through the YouTube interface. YouTube has had a blur feature since 2012, but it only works on people’s faces and does not follow them as they move. The new tool will work on anything that needs to be hidden and maintain the blur even as the object moves throughout the scene.

YouTube Blur

YouTube has had a blur feature since 2012, but it only works on people’s faces and does not follow them as they move. The new tool will work on anything that needs to be hidden and maintain the blur even as the object moves throughout the scene.

There are a number of possible uses for the feature. For example, it will enable users to share an otherwise great video that contains a person in the background who does not wish to be filmed or a compromising interview with someone who does not want to reveal their identity. It can also be used to hide sensitive personal info such as a credit card number or a license plate number on a moving car. Uploaders can also use it to censor a brand logo when there are trademark infringement concerns.

Users can blur items quickly and easily

The feature can be accessed under the Effects tab of YouTube’s inbuilt Enhancements tool, where it is listed as Custom Blurring. From there, it’s simply a matter of drawing a box around whatever needs to be obscured and letting the tool work its magic.

Best of all, it will follow the part of the object you want to conceal as it moves around using technology that can determine video motion on the fly. Those who want the blur to stay in a fixed position can make use of a “Lock” option.

TechCrunch reports that a preview will always be shown so users can check to make sure the parts they want to hide are truly obscured and make adjustments if necessary. Users can move or resize the box and set the point where they want the blurring to stop and start without the need for dedicated video editing software. The tool is currently only available on desktop computers.

“While the use cases for this tool are vast, we built this feature with visual anonymity in mind,” Amanda Conway, YouTube’s Privacy Lead, said in a statement. “We wanted to give you a simple way to blur things like people, contact information or financial data without having to remove and re-upload your content.”

The fact that videos don’t have to be removed to use the feature is quite convenient. Users will be able to go back and edit older videos if they would like to add a blur to some part of it.

Just one of many new features Alphabet Inc (GOOGL) is bringing to YouTube

YouTube has been ramping up its offerings lately. Earlier this month, they launched the YouTube Red service, which will give subscribers who pay $10 a month access to exclusive films and original series. They are also looking at ways to let users live-stream 360-degree videos.

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