TripAdvisor describes itself as the world’s largest travel site. It is American based and specializes in helping different individuals find the best hotels, things to do, restaurants, and flights by constantly reviewing various travel-related service providers around the world.
In this guide, we explore the company’s types of stocks, the difference between Tripadvisor and Liberty TripAdvisor Holdings, provides essential information about the company, and review the top three online brokers form whom you can buy the Tripadvisor stock.
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Buy Liberty Tripadvisor Stock in 3 Quick Steps
Don’t have time to read our guide in full? Below you’ll see three quick steps that you need to follow to buy Tripadvisor stocks right now.
Step 1: Create an Account
You'll want to choose a broker that gives you access to shares listed on the NYSE.
Step 2: Add Funds
Deposit funds into your account by bank transfer or credit card.
Step 3: Buy Tripadvisor Stock
Search for ‘TRIP,’ choose how many shares you want, and click ‘Buy.’
Where to Buy Liberty Tripadvisor Stock
There are three ways in which you can invest in Tripadvisor. The first is to buy Tripadvisor stock (TRIP), while the second and third options are to buy Liberty TripAdvisor Holding stocks (LTRBA, and LTRBP), a holdings company that owns around 23% of Tripadvisor’s common stock. Among the three stocks, Tripadvisor (TRIP) is the most liquid, and popular.
Keep in mind that you will need to use an online stock trading broker to buy Tripadvisor stocks.
Below, we have listed the top three brokers that currently offer Tripadvisor (TRIP) stock.
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How to Buy Liberty Tripadvisor Stock from eToro
If you are looking for the easiest way to buy Tripadvisor stocks, then eToro is the most convenient trading platform. eToro allows you to buy Tripadvisor (TRIP) stocks through the CFD market as well as through stock exchanges. The broker maintains a zero-commission policy, meaning there are no additional fees such as management fees, markup, or ticket fees. Moreover, eToro allows you to buy fractional shares and does not set a limit on trading volume. If you are ready to buy Tripadvisor stocks via eToro, here are the steps you need to follow.
Step 1: Search for Liberty Tripadvisor Stocks
After you have completed the registration process, you will be directed to eToro’s trading platform. You can use the eToro search bar to search for Tripadvisor stocks. Simply type in Tripadvisor or TRIP at the top search bar. Once you click on the stock, you will immediately be transferred to the Tripadvisor stock page where you can get view the charts, stats, Twitter feed, and trading tools such as market sentiment, news, and analyst recommendations.
Step 2: Click on ‘Trade’
To proceed with your transaction, click on the ‘Trade’ button.
Step 3: Buy Liberty Tripadvisor Stock
Next, you can insert an order to buy or sell Tripadvisor (TRIP) stock. You will have to enter the amount of the trade, the order type (market/limit order), the leverage ratio, and stop-loss order to set the maximum amount you are willing to lose in terms of pips on a trade. Then, click the ‘Open Trade’ button to complete your purchase.
Why Invest in Liberty Tripadvisor?
Tripadvisor is the world’s largest travel platform owned by Expedia as well as by Liberty TripAdvisor Holdings. The platform collects reviews from members of the community about hotels and accommodations, restaurant experiences, airlines, flights, and cruises. If you are looking to invest in travel stocks, then Tripadvisor is one of the best options in the market.
To help you arrive at an informed decision, we have listed some of the reasons why you might decide to invest in Tripadvisor or Liberty TripAdvisor Holdings.
Tripadvisor is an Industry Leader
Once the coronavirus pandemic ends, the world is most likely go back to business as usual and people are expected to start traveling again. TripAdvisor is a platform that benefits the traveler community as well as airlines, hotels, and the global travel industry. Consequently, one can only expect the Tripadvisor’s stock to recover and possibly shoot for its earlier peaks.
Right now, Tripadvisor (TRIP) is trading at historically low levels, mostly due to the coronavirus pandemic that has paralyzed the travel, tourism, and hospitality industries. TripAdvisor’s share price dropped significantly due to a decrease in monthly visitors since February 2020. However, most analysts advise that you ‘Hold’ the stock and provide a consensus price target that ranges from $27.64 to $46.36, according to MarketBeat.
As to Liberty TripAdvisor Holdings Series A (LTRPA) – The stock is trading at $1.53 with a Hold consensus rating and a price target of $11.82.
Tripadvisor has versions in 48 markets and 28 languages worldwide. You may say that Tripadvisor is the highest authority in the world of international traveling sites, accommodation, flights, and activities. TripAdvisor has a global and diverse customer base and an enormous impact on the tourism of entire countries.
Furthermore, in 2019, Tripadvisor reached 463 million average monthly unique visitors. That figure makes Tripadvisor one of the most visited websites in the world and the number one traveling website in the world.
Huge Collection of Database
The world’s most valuable resource is no longer oil, but data. The company’s database is a powerful and valuable asset for the upcoming years. Today, TripAdvisor lists around 1.4 million hotels, holds one of the largest collections of travel photos online, and features accommodation and traveling reviews in more than 48 countries. Overall, Tripadvisor features approximately 859 million reviews and users’ opinions for approximately 8.6 million traveling and entertainment establishments across the world. According to Wikipedia, Tripadvisor also features 842,000 rental properties, 5.2 million restaurants, and 1.2 million travel experiences worldwide, as of 2019.
About Liberty Tripadvisor Stock
Tripadvisor Company Background
Tripadvisor is an American online travel company that was founded in 2000 and is partly owned by Liberty Tripadvisor Holdings and Expedia. TripAdvisor Inc. is a separate public company than Liberty TripAdvisor Holdings and is traded on the NASDAQ stock exchange under a different ticker symbol (TRIP).
The idea behind Tripadvisor was to create a social media and engagement platform for travelers where they can review and recommend locations, hotels, airlines, etc. The platform was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka, and soon become the largest traveling platform on the internet and a dominant player in the tourism industry. In 2004, Tripadvisor CEO Stephen Kaufer sold TripAdvisor for $210 million to InterActiveCorp (IAC), the parent company of the online travel company at the time, Expedia.
In 2019, Tripadvisor has generated revenues of approximately $1.56 billion, a decrease from the previous year’s total revenue of $1.62 billion.
Liberty TripAdvisor Holdings Company Background
Liberty TripAdvisor Holding holds an ownership of 23% or 18.2 million shares of common stock & 12.8 million shares of Class B common stock of Tripadvisor. In addition, Liberty TripAdvisor Holdings has approximate 58% of the voting interest. The Company has two series of common stock, Series A, and Series B. Technically, there is no difference between Series B shares (LTRPB) and Series A shares (LTRPA) apart from the fact that series B shares have 10x voting rights.
Tripadvisor (TRIP) and Liberty TripAdvisor Holdings (LTRBA and LTRBP) Stocks
Tripadvisor reached its all-time high of $110.21 on June 27, 2014, and since then, the stock has been trading at lower levels. In 2020, TripAdvisor stock continued to stumble, losing 48.45% of its value. Yet, it’s quite clear that Tripadvisor’s stock price falls as the coronavirus pandemic has put a halt on the travel industry. Recently, the company has also released a quarter of its workforce – 900 e around employees.
Yet, most analysts still remain neutral in Tripadvisor’s stock, particularly in the long term. True, there are many concerns and risks associated with Tripadvisor’s stock that include the impact of the coronavirus pandemic, the increasing competition, the seasonality of the traveling industry, and the disappointing Q1 earnings results. But it’s important to take into consideration the fact that Tripadvisor is still the largest traveling platform in the world, with a successful platform business. The upside potential of Tripadvisor is great if the company survives and thrives despite coronavirus turmoil, and the downside risk is comparatively limited.
Liberty TripAdvisor Holdings (LTRBA and LTRBP)
The possibility of a healthy recovery is evidenced by the spike 2871% in one day in LTRBP stock that occurred between April 14 to April 15.
What Else Should I Know About Liberty Tripadvisor?
Tripadvisor is having a global presence, however, the majority of Tripadvisor’s revenue is generated in the United States. In 2019, around $821 million of the $1.56 billion of TripAdvisor’s global revenue was made in the United States. In a way that’s a pro and a con; if Tripadvisor will expand to new markets in the near future (particularly China), the company’s revenue can increase. In terms of technical analysis, the stock found a bottom or support at $14.39 and created a double bottom formation. If the share price rises and breaks the $20.00 mark, the stock can make a significant move higher. Overall, Tripadvisor and Liberty TripAdvisor Holdings are a great long-term investment opportunity with a short stop-loss level.
Tripadvisor is having a global presence, however, the majority of Tripadvisor’s revenue is generated in the United States. In 2019, around $821 million of the $1.56 billion of TripAdvisor’s global revenue was made in the United States. In a way that’s a pro and a con; if Tripadvisor will expand to new markets in the near future (particularly China), the company’s revenue can increase.
In terms of technical analysis, the stock found a bottom or support at $14.39 and created a double bottom formation. If the share price rises and breaks the $20.00 mark, the stock can make a significant move higher.
Overall, Tripadvisor and Liberty TripAdvisor Holdings are a great long-term investment opportunity with a short stop-loss level.
Should I Buy Liberty Tripadvisor Stock?
There is a level of risk in buying Tripadvisor stock right now but it is also a great opportunity. On the negative side, where the coronavirus pandemic has been a threat to the travel industry, the company has recently reported disappointing Q1 results, and the platform relies on search engine algorithms which can be a crucial factor for the company’s income.
However, it seems like the Tripadvisor stock is undervalued and the current one-year target price is $25.74.
You should also note that TripAdvisor was struggling before the COVID-19 outbreak and made significant changes to increase profitability. TripAdvisor has announced that it will trim its staff by one-quarter of the total number of the company’s workforce, about 900 employees. That should also be taken into consideration when evaluating the future profitability of the company.
The price of the stock has already fallen to fair value and investors have evaluated the situation correctly but from now on, the price target for Tripadvisor (TRIP) offers upside from where the stock is currently trading.
The bottom line is that Tripadvisor stock is fairly undervalued and this, therefore, makes today the best time to buy. If you are looking to invest in a stock that you will hold for a long time, Tripadvisor can be a great option.
Despite the recent downtrend, Tripadvisor is a popular stock among hedge funds and day traders. The stock is also traded on the NASDAQ stock exchange and is a component of the S&P 400. This means that the stock is experiencing high volume and most likely to remain relevant for a long time.
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How does Tripadvisor make money?
Tripadvisor's main source of income is advertising, as well as booking fees from hotels and other travel services offered on the platform. Tripadvisor charges a processing fee of 3% on all bookings made on its website.
How can I get assistance with my Tripadvisor stock purchase?
Follow the steps above to complete your Tripadvisor purchase. If you need further assistance, you can contact the support team of one of our recommended brokers.
What is the ticker symbol for Tripadvisor and Liberty Tripadvisor Holdings?
Liberty TripAdvisor Holdings is listed on the NASDAQ exchange under the symbols LTRPA and LTRPB'. Tripadvisor is traded on the NASDAQ exchange under the ticker symbol 'TRIP'.
Does Tripadvisor pay dividends?
No, Tripadvisor or Liberty Tripadvisor Holdings do not pay dividends on common stocks.
How many visitors does Tripadvisor have?
As of May 2020, Tripadvisor has 54.10 million monthly visitors on its platform, according to SimilarWeb. The platform, however, had 164.8 million users on January, before the outbreak of the coronavirus pandemic.