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How to Buy Disney Stock for Beginners 2020

Looking to buy Disney stock online but don't where to start? We review three top online brokerages and provide you with a step-by-step guide on how to buy shares online here
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Author: Edith Muthoni
Last Updated: June 2, 2020
image of disney world resort - how to buy disney stocks in 2020 | Learnbonds -Photo by Jayme McColgan on Unsplash
image of disney world resort - how to buy disney stocks in 2020 | Learnbonds -Photo by Jayme McColgan on Unsplash

Image of Walt Disney company logoWalt Disney Co. (trades as DIS in the NYSE), has grown tremendously since Walt Disney founded it in 1923.

Aside from the amusement parks that are tourist destinations for many, and the animated characters like Snow White, and Mickey Mouse that warm the hearts of different individuals across the world, Disney is a highly diversified entertainment company.

It is a conglomerate with a host of highly reputable and hugely popular brands under its belt,  including Marvel, Pixar, ABC, ESPN, Lucasfilm, and Hulu. And the success of these brands make investing in Disney stocks all the more lucrative and interesting. 

If you intend to buy Disney stocks for your investment portfolio or as a gift for a loved one, below is a quick guide on how you should go about it. 

Investing in Disney stock means going through a couple of steps, including researching the company, determining how much money you will spend and opening a brokerage account through which you will buy Disney stock.

On this Page:

    3 Quick Steps to Buy Disney Stock

    Here is a quick 3-step guide to purchasing the Disney stock.

    Step 1: Find a good online Broker

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    You'll want to choose a broker that gives you access to shares listed on the NYSE.

    Step 2: Deposit money

    Fund your account

    Deposit funds in a matter of seconds. Choose from a debit/credit card, e-wallet, or bank wire.

    Step 3: Buy Disney stocks

    Search for Disney stocks, specify the number of shares you want to purchase, and click 'buy'.

    Where to Buy Disney Stock

    RECOMMENDED BROKER

    What we like

    • 0% Commission
    • Trade Stocks Via CFDs
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    Min Deposit

    $100

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    80.5% of retail investor accounts lose money when trading CFDs with this provider.

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    Deposit Method

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    Disney stocks are highly lucrative and exciting to established stock investors. In the recent past, its iconic culture has caught the eye of casual investors as well.

    There are two options you can use to purchase Disney stock, including:

    • Buying stocks directly from Disney – some popular brands and companies, including Disney, have a direct purchase investment plan. The plan allows you to purchase stocks directly from Disney. However, bear in mind that the direct stock purchase plans often come with minimum investment rules and high enrollment fees. Disney has $175 as the minimum stock investment. Currently, that price is higher than the value of one Disney stock ($100.73). Alternatively, you could commit to investing $50 every month. In addition to this, Disney charges a $20 enrolment fee as well as $1 for every subsequent investment. 
    • Buying Disney stock through an online brokerage firm – an online brokerage account is simply an investment account which is easy to open. Most brokerage accounts do not have account opening fees. Moreover, some brokers don’t charge a commission to purchase Disney stocks. Because of this, we recommend it as a go-to Disney stock purchasing plan as opposed to purchasing directly from the company.

    To help you make an informed decision below is a quick list of the best online brokers that allow for the trade of the Disney stock. 

    Detailed provider overview

    1. eToro – A great Copy and Social Trading Platform

    eToro is a brokerage firm founded in 2007. Its trading platform that focuses on copy trading and social trading has fueled its rapid growth as it currently boasts of over 10 million clients around the world. With the copy and social trading features, you can purchase real Disney stock or copy trades that expert traders are currently making and view their profiles along with their analysis of Disney stocks. So despite being a beginner, you get to earn as you learn and perfect different trading strategies.

    eToro will guide you through the purchase of Disney stock and the different strategies you can use to improve your investment portfolio with their rich educational and training resources. Alternatively, eToro offers a free demo account with $100,000 you can use to practice trading or developing different strategies.

    To ensure your Disney stock investment is protected, eToro uses SSL encryption on the website and banks your money with tier 1 European banks. It follows trading regulations set up by ASIC, FCA, and CySEC.

    Additionally, eToro has a highly intuitive mobile app that is complete with all features available on the desktop platform. With the app, you can analyze and buy Disney stock while you are on the road. If you ever need some help buying Disney stock or using different tools on the platform, reach out to the support team.

    Trade Now

    • A proprietary and intuitive web platform
    • Copy and social trading
    • It offers $100,000 with the demo account
    • It is only available in 39 US states
    • It has high fees

    2. Plus500 – Trade Disney Stocks Through CFDs

    Plus500 was started in 2008, and it is regulated by CySEC, FCA, ASIC, FSCA, MAS, and FMA. Some of the terms for these licenses require Plus500 to store your money with top tier European banks and to implement top-level SSL security to keep your account safe.

    Plus500 doesn’t allow for the purchase of actual Disney stock. Instead, you purchase Disney stock CFDs. The difference is that with Disney stock CFDs, you do not own the underlying asset, you will simply have a contract with Plus500 – more of a bet about the future price direction of the broker. The Disney stock is one of the over 2,000 assets and securities touching on cryptocurrency, stocks, commodities, options, and fore offered by Plus500.

    Plus500 does not charge trade commissions. Instead, it charges a spread for your Disney stock CFD. This means that they make some money from the difference in the buying price and selling price, but so that your costs are not inflated, Plus500 as low spreads.

    As a beginner, there is a lot you need to learn about trading Disney Stock CFDs. And to help you get started, Plus500 provides you with an unlimited demo account where you can practice the different strategies.

    Last but not least, your trading experience would be incomplete without a simple and easy to use desktop platform. Plus500 uses WebTrader a proprietary platform that syncs the mobile and desktop versions for seamless trading.

    Our Rating

    • It is licensed and regulated by popular authorities including FCA, CySEC, ASIC and MAS
    • It has a low spread
    • Simple, easy to use and synched mobile and desktop platforms
    • The research and analysis tools are limited
    • It doesn’t support MetaTrader 4
    80.5% of retail CFD accounts lose money.

    3. Stash Invest – a Flexible Micro-Investing App

    Stash invest opened its doors in 2015, and since then, it has made it it's business to simplify stock investing for beginners. It does this through a simplified mobile app and giving investors a choice of 450 stocks and ETFs only, including Disney stock. This makes building a stock portfolio a walk in the park.

    Since daily news and events affect Disney stocks, Stash Invest provides education through comprehensive lessons. These lessons take you through how you will purchase Disney stock, build a stock portfolio around these stocks and reduce risk.

    Also, Stash Invest noticed that stock investment could be expensive for beginners. As such, they provide lucrative incentives, including free account opening, a low minimum deposit of $5 and a welcome bonus of $50 if you deposit $300+ within 30 days of account creation. These bonuses will go a long way in jumpstarting your Disney stock investment. To maintain a beginner account, it'll cost you $1 every month.

    With other stockbrokers, you need to purchase a full Disney stock, and currently, a Disney stock is priced at $100.73. But Stash Invest allows fractional shares trading making it possible for every investor to invest in any stock, regardless of their disposable incomes and invested capital.

    Stash Investment also offers customer support via email and phone between 8:30am, and 6:30pm ET from Monday to Friday and from 11am to 5pm on the weekends.

    Our Rating

    • It offers comprehensive investment guidance
    • It has a $5 account minimum
    • Fractional shares
    • Expensive funds
    • The $1 monthly cost is a lot for a small investor
    Note: To buy Disney stock as a gift for your child; you will need to open a custodial account.

    How to Buy Disney Stock from eToro

    Want to buy Disney stock from eToro but aren’t sure how to get started? Here is a step by step guide:

    Note: You will want to first log into your eToro account or create one by completing the simple registration form, uploading your driver’s license (for verification), deposit some cash and you will be ready to trade in a few minutes.

    Step one: Search for Disney (DIS) Stock

    Selecting disney stocks on eToro platform

    Step Two: Click on ‘Trade’

    Buying disney stock on eToro platform

    Step Three: Set-Up Order and Buy Disney Stock

    The Buy Disney stock tab pops up and requests you to set the trade settings before progressing.

    How to order disney stocks on eToro platform

    These settings include:

    Amount: Here, you will need to input the amount of money you wish to spend on Disney Stock. Keep in mind that eToro makes it possible to buy shares or a fraction of a share

    Set Rate: You will have the option of a limit rate or a market rate. The limit rate lets you set a price target while the market order executes the trade on the next available price.

    Stop loss: Stop loss is a market trigger price that sells your position if the markets turn against you. It is the minimum price you would like to sell your shares; leaving the SL blank exposes you to the loss of all your invested funds should the markets turn against you

    Take Profit: The take profit is the target stock price you have in mind, but you can leave this space blank

    We advise you to refrain from using leverage, especially if you are new to online stock trading.

    Why Invest in Disney?

    Walt Disney has positioned itself as the king of content and a formidable leader in the intellectual property world. For close to a century, the entertainment industry giant has come up with hordes of both print and digital content that it continues to add on regularly. Every year, the Disney company rakes in billions from its box office movies, comic books, its TV Empire, and theme parks. If you still aren’t sure if Disney stocks are worth adding to your portfolio? These factors that point to Disney’s continued dominance in the entertainment industry should be enough to convince you:

    Emerging middle-class markets outside the U.S

    Walt Disney attributes its immense growth to the American middle class and as competition grew stiffer locally, it decided to venture to the rest of the world into countries experiencing a middle-class boom. It has paid emphasis to not just the European market but also emerging markets in China and India. In the Indian subcontinent, and due to rising household incomes and cheap internet, Disney believes it will be one of its biggest markets in the next few years.

    Disneyland and Disney World

    Disney World and Disneyland theme parks continue to dominate vacation bucket lists of most vacationers around the world. And today’s Disney theme parks appeal to more than just the kids. Disney has found a way of making it worthwhile for their adult companions through the display of some epic themes from their box office hits. These can, therefore, be relied on to provide a solid source of additional income into the foreseeable future.

    Dominant TV empire

    Disney is as big in the TV market as it is in the big screen industry. Its biggest TV brand, ESPN has for 13 years in a row ranked as the most popular Cable TV network for the American man. In addition to this, Disney owns other equally popular brands like ABC, Lifetime, National Geographic, Freeform, and Disney channel. These have in the last few years raked in significant revenues to Disney investor’s pockets and also created massive content that the company will monetize for ages.

    Consistency in dividend payouts

    Disney paid dividends twice in 2019 and this is enough reason for you to buy the DIS stock in the next dip.

    Consistent Reinvention

    Disney couldn’t have survived this long without near accurate predictions of the future of the entertainment industry and taking bold steps to counter it. It started with acquiring movie production houses. It moved to collaborate on special projects with its former competitors. Both of these strategies have proved worthwhile and helped boost its bottom line. Today, Disney has its sight set on video streaming services as evidenced by the launch of Disney+ streaming service; the next frontier in the entertainment industry.

    About Disney Stock

    Company and Stock history

    Walt Disney and Roy O. Disney founded the Walt Disney Company, commonly known as Disney, in October 1923. It was initially known as Disney Brothers Cartoon Studios and would change names to The Walt Disney Studio and Walt Disney Productions before settling for Walt Disney Company in 1986. The entertainment company that started as an animation brand has gradually evolved to incorporate live-action film production, theme parks, television, and internet streaming services.

    The Walt Disney Company went public and listed with the NYSE in 1957, but had traded over the counter for years prior. At the time, each DIS share cost $13.88. The company’s value rose exponentially in the 1980s prompting its addition to the Dow Jones Industrial Average Index in 1991. In 2019, Disney paid semiannual dividends of $0.88 per share in June and December for a stock that’s currently valued at around $100. The DIS stock hit its all-time high on November 26, 2019 when it closed the day at $151.64.

    Walt Disney Stock

    Disney is one of the most valuable stocks in the country and a member of the Dow Jones Industrial Average Index that monitors 30 top stock market brands. These stocks are highly volatile and among the first to be worst hit by h changes in national economic dynamics. In the last five months, for instance, it has shed close to $60 (40%) off its value. Such volatility should be enough warning and a call for diversification.

    How to Buy Disney stock - Disney Stock price trend | Learnbonds

    For the longest time, experts would only have to take into account indicators of changes in national economics like household earnings when analyzing Disney stock. Its penetration into the global economy has only served to expose the entertainment giant to large economic determinants.

    The near 40% loss of stock market value in the past few months can, for instance, be attributed to the ongoing COVID-19 healthcare pandemic. The Disney stock started taking a hit after the closure of Disney theme parks in its secondary markets like China and long before the first Coronavirus case was reported in the U.S.

    Should I Buy Disney Stock?

    Disney is a reputable company with big brands under its belt, but even then it has some risks, and you need to be up to date with the company proceedings and plans. Though it’s not a must to keep an eye on the daily price changes if your investment is long term, it will do you good to know what Disney is planning and how those plans will affect your investment.

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    Glossary of Stocks Terms

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    Stock

    A stock is a representation of a company’s equity. When a company wants to raise capital, it issues stocks to the public. It is the aggregation of the total stocks owned by one individual that inform their shareholding of the company.

    chart and graph depiction of market performance illustrating capital gains | Learnbonds
    Shares

    A share is an indivisible unit of capital that expresses the ownership relationship between a shareholder and a particular company, mutual fund, REITs or limited partnership. A share indicates a portion of ownership (claim) that one has on a company or fund.

    Yiled Sign | Yield, Learnbonds
    Dividend

    Dividend refers to the portion of the company’s profits that is distributed to its stockholders. It can be on a quarterly or annual basis.

    Depiction of an uptrending index fund | Learnbonds
    Bull market

    A bull market is an economic condition where the stock markets are in an extended period of consistent increase in stock prices.

    Depiction of ETF performance |ETFs Learnbonds
    Bear Market

    A stock market is said to be bearish if it is involved in extended periods of continuous price decrease of the stock prices.

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    Stock Exchange

    A stock exchange is an institution or a platform where shares and stocks and a host of other money market instruments are traded.

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    Return On Investment (ROI)

    The return on investment is the profit you make from trading in or investing in shares and stocks of a particular company. It often comes from selling the investment at a higher price than was originally bought or benefiting from dividends and other profit-sharing schemes as a result of owning and holding onto a particular investment.

    Depictio of man thinking of money and risks illustrating a Registered Investment Advisor | Learnbonds
    Broker

    A broker may be a person or entity that engages in the buying and selling of different types of investments on behalf of other individuals or entities at a fee (or commission).

    Depiction of grrowing stacks of coins illustrating fixed income rates | Learnbonds
    Day Trading

    Day Trading is the practice of buying a money market investment product and selling it as soon it reports price increase or loss, within the same day. Traders engaged in day trading are referred to as “day traders” or “active traders”

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    Arbitrage

    Arbitrage is the act of buying and selling security at different stock exchanges or markets with varying prices. If, for instance, stock ABC sells at $11 on one exchange and $11.75 on the other, arbitraging involves buying from at the low price exchange and profiting by selling it at the higher-priced exchange.

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    Index

    A stock index is a statistical measure of the change in the stock and securities market. It comprises a hypothetical portfolio of different companies whose change in prices is calculated to determine market performance.

    chart and graph depiction of market performance illustrating capital gains | Learnbonds
    Initial Public Offering (IPO)

    The Initial Public Offering refers to the sale of company stock to the public for the first time. It is the act of taking a company public and is highly regulated by such financial regulators like the SEC in the USA and FCA in the UK.

    Options

    Options are derivative financial instruments whose price is based on the value of their underlying tradable security like shares and stocks. They are contracts that give the holder an option to buy or sell the underlying asset at a later date. Unlike futures, an options contract holder has the choice to buy/sell or not.

    Call options

    This is an options contract that gives the holder an option to buy the underlying asset before the expiry date.

    Sell options

    This option gives its holder the choice of selling the underlying asset before its expiry date

    Mutual Funds

    A mutual fund refers to a company that pools funds from different investors and invests these funds in stocks, bonds, and other financial market securities. They then distribute the capital gains from these invests to their members.

    Over-the-Counter

    The process through which stocks for companies that are not listed with accredited stock exchanges like the NYSE are traded. It is a broker-dealer network for unlisted stocks for companies that do not meet listing requirements set by the organized exchanges.

    Overbought

    A stock is said to be overbought if it is traded excessively over a short period of time and at unjustifiably high prices.

    Oversold

    A stock is said to be oversold if it is consistently traded below its true value.

    Ask Price

    Also referred to as the offer or asking price, this refers to the lowest price that the seller will take for a stock.

    Bid Price

    Bid price refers to the maximum price that a buyer is willing to pay for a stock.

    Volume

    In the stock trading context, Volume refers to the number of shares that change hands within a given period of time, be it a day, month or annually. It is trading/investment indicator where rising trade volumes point to a healthy stock while dwindling volumes are indicators of investor pessimism towards a stock.

    Volatility

    Refers to the statistical measure of the change in price of a stock over a given period of time. It is a measure of the rate and the time it takes for a stock price to move from high to low and how long it remains within a certain price range. The higher the volatility, the higher the risk.

    52-Week High

    This refers to the highest closing price recorded by a given stock in the last 52 weeks.

    52-Week Low

    This refers to the lowest closing price that a particular stock recorded in the last 52 weeks.

    Bid-Ask Spread

    The bid-ask spread refers to the difference between the lowest price that a seller is willing to take for their stock and the highest price that a buyer is willing pay for the stock. It is the difference between the quoted ask and bid prices.

    Market Order

    A market order is an instruction by an investor to the broker or brokerage platform asking them to buy/sell a stock or any other security at the best price available at that moment. It is often issued when an investor wishes to enter or exit the market quickly and at the prevailing rates.

    Limit Order

    A limit order is an order that triggers a sale or buy when a predetermined or better price is met. For a buy limit order, the buy order is executed once the set limit price or a better price is triggered. The sell limit order on the hand triggers the sale of stocks if the limit price or better price is hit.

    Stop Order

    Also referred to as a stop loss order, it is an order that triggers a buy or sell action once a predetermined price level is hit. It is designed to help you minimize possible loss on a given trade should the markets move against your bet.

    Take Profit

    Take profit is a type of limit order dictating the price level at which the broker or brokerage platform is to close a trade for profit.

    Capital Gains

    Capital gain refers to the value rise of a tradable financial instrument that makes its selling price higher than the buying price. It can also be referred to as the profit realized from liquidating a capital investment like stocks.

    ETFs

    An ETF is a collection of many tradable instruments like bonds, stocks, and commodities. These are listed on the exchanges and traded like ordinary stocks.

    Debt-to-Equity Ratio

    The debt-to-equity (D/E) ratio is a financial ration tool used to measure the financial health of a company by gauging value of its equity in relation to debt. It is achieved by dividing the company’s total liabilities in relation to its shareholder’s equity.

    Dividend Investing

    This is an investment strategy where the investor only buy shares that have consistently paid out high dividends in the past or others with the fastest dividend rates. Dividend investing strategy advocates are more interested in how much a shares pays in dividends than its price fluctuations.

    Growth Stocks

    Growth stocks refers to the stocks of companies that are expected to grow at a faster rate than the industry average and report consistent and sustainable cashflows. The company sales and revenues are also expected to increase at a faster than that of an average company in the same industry.

    Penny Stocks

    These are also referred to as micro-cap or nano-cap stocks and refers to the stocks of relatively small companies valued less than $5 and only trade via the Over-The-Counter markets.

    Blue Chip

    A blue chip refers to a nationally recognized and financially sound company with a long and stable record of consistent growth. It is company whose financial might and nature of operation make it well suited to face turmoil and remain profitable in the uncertain economic conditions..

    Short Selling

    Short selling is a trade/investment strategy where the investor is banking on the decline of the shares of a particular company. They therefore borrows these shares, sells them at the current market price and buys them back after they lose value, effectively profiting from the price difference.

    Yield

    Yield refers to the profit/earnings generated from investing in a particular stock or market instrument over a given period of time and is expressed a percentage of the stock’s market value, face value or as percentage of invested amounts.

    Capital Stock

    Capital stock, also referred to outstanding shares, refers to all the regular shares issued by a company and held by all its shareholders including the restricted/locked-in shares held by company insiders, executives, and institutional investors. The number of capital stock is used in calculating key metrics including cash-flow per-share and earnings per share.

    Earnings Per Share (EPS)

    EPS refers to the monetary value, the profit or earnings attributable to each outstanding shares held by a company. It is a financial ratio that is arrived at by dividing the company’s profit by its outstanding shares of the common stock.

    Price Earning Ratio (PER)

    Also referred to as Price-to-earnings ratio, PER is a financial metrics tools used to check if a company’s shares are over/undervalued by dividing the shares current market price with its earnings-per-share.

    Float

    A company’s flat refers to the number of regular shares issued to investors that are available for trading. The float shares figure is arrived at by subtracting the locked-in shares held by company insiders and executives from its capital stock.

    Gap-up Stocks

    Gap up stocks refer to company stocks that open the day trading at relatively higher prices than their previous day’s closing price. This is often attributed to the after-market trading activity.

    Gap-Down Stocks

    Gap down stocks refers to company stocks that open the day trading at relatively lower prices that the previous day’s closing price. For instance if a company stock closes the day trading at $50 but opens the following day trading at $45, it is said to have a 5-point gap down.

    Stock Buyback

    Stock buyback, also referred to as share repurchase, occurs when a publicly listed corporation uses a part of its revenues to buy back its shares from the marketplace. The move effectively reduces the number of company shares in circulation, which translates to an increased share price.

    HOLD

    HOLD is a financial recommendation issued by a qualified financial institutions or financial analyst advising investors/traders not to buy or sell a particular stock. It is a no-action situation where long position traders are advised not to sell and others investors advised not to buy into the stock.

    Resistance Levels

    This refers to the upper-most price level that a particular stock or any other security reaches but doesn’t exceed due to dwindling number of buyers and an increasing number of sellers.

    Macroeconomic

    Is a branch of economics that’s concerned with the study of how the economy and different large-scale markets are structured, how they behave, and how they perform.

    RSI

    Relative Strength Index is a technical momentum indicator used in market analysis to determine if a stock is overbought or oversold by measuring the magnitude of a recent bullish or bearish price run. It has a scale of 0-100 where RSI readings of 70+ indicate a stock is overbought while an RSI reading below 30 is an indicator of an oversold security.

    Moving Average

    Moving Averages is a statistical calculation that is specially designed to identify the arithmetic mean of a given number of data sets or range of prices calculated over a given period of time. Each of these data set or price range is created by the average/mean price for that subset. For instance, a single data point on a moving averages scale may represent the average stock price for a day or trading session.

    Bollinger Bands

    Bollinger Bands are a technical indicator tool characterized by two statistical carts that run alongside each other indicating the changes in prices and volatility of a financial instrument like stock or commodity over a given period of time.

    Fibonacci Retracements

    Fibonacci retracements refer to two horizontal lines that use the Fibonacci numbers to measure the percentage of price retracement in a bid to indicate where the resistance and support are most likely to occur.

    FAQs

    Can I predict Disney stock prices?

    No, you cannot. The best you can do is use past stock prices and the current news and events to make an educated guess whether the Disney stocks are going up or down. But even then, it’s more or less a gamble.

    I want to purchase Disney stocks, which broker should I use?

    The number of brokers available is through the roof. The broker you choose will depend on your investment goals and how much you have to invest. A full-service broker is more expensive but offers comprehensive advice. However, if you can do your research, an online broker will work just fine.

    What is a share?

    Shares are also known as stocks. So when you purchase Disney stocks, you are essentially purchasing a portion of Disney. When Disney makes a profit, the value of your stock increases, and when Disney is not doing well, the value reduces.

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    All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
    Avatar

    Edith is an investment writer, trader, and personal finance coach specializing in investments advice around the fintech niche. Her fields of expertise include stocks, commodities, forex, indices, bonds, and cryptocurrency investments. She holds a Masters degree in Economics with years of experience as a banker-cum-investment analyst. She is currently the chief editor, learnbonds.com where she specializes in spotting investment opportunities in the emerging financial technology scene and coming up with practical strategies for their exploitation. She also helps her clients identify and take advantage of investment opportunities in the disruptive Fintech world.

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