Apple Inc. (NASDAQ:AAPL) is expected to unveil a voice-activated smart speaker at the Worldwide Developers Conference (WWDC). The smart speaker, based on the iPhone maker’s intelligent personal assistant Siri, will directly compete with Amazon Echo and Google Home.
Ming-Chi Kuo, a famous Apple analyst at KGI Securities, said in a note obtained by Mac Rumors that there is a 50% chance of the Siri-powered smart speaker being launched at WWDC. Kuo has a good track record of accurately predicting Apple’s devices and products.
Apple Siri Speaker News, Rumors, Price
Kuo believes that the Apple’s smart speaker will support the AirPlay wireless technology. The analyst predicted that the speaker will offer “excellent acoustic performance” from one woofer and seven tweeters. He believes that the device’s performance will be similar to that of the iPhone 6.
“We expect Apple’s first home AI product will have excellent acoustics performance (one woofer + seven tweeters) and computing power (similar to iPhone 6/6S AP). Therefore the product is likely to be positioned for: (i) the high-end market; (ii) better entertainment experience; and (iii) higher price than Amazon Echo,” Kuo said in the research note to investors.
Sonny Dickson, a well-known Apple Inc. (NASDAQ:AAPL) leaker, believes that Apple is building a speaker in a concave design, similar to the Mac Pro desktop computer. According to Dickson, a speaker mesh will cover the majority of the device’s surface and the speaker will “carry some form of Beats technology.”
In addition to playing music and performing other tasks, the rumored Apple’s speaker will also be able to control appliances, locks, lights, and curtains through Siri voice commands.
According to a report from CNET, the smart speaker from the iPhone maker will feature a built-in camera to enable facial recognition, allowing the device to automatically pull up a user’s preferences such as music.
Price and Sale
Rumors suggest that Apple Inc. (NASDAQ:AAPL) will unveil the Siri speaker at WWDC on Monday and the device will go on the sale in the second half of 2017.
Kuo believes that the speaker will be expensive than the Amazon Echo, which costs $179.
“We believe there is an over 50% chance that Apple will announce its first home AI product at WWDC in June and start selling in the [second half of 2017] in order to compete with the new Amazon Echo models to be launched […],” Kuo said in the note.
The annual WWDC starts today and will run through June 9 in San Jose, California.