Hands down, YouTube is the best platform for all sorts of online brand promotion. The video sharing giant –owned by Google’s parent entity, Alphabet Inc. (“NASDAQ”:“GOOGL”) — is among the best scorers of internet traffic around the world. However, this alone is not what makes the site a gold mine for advertisers. Instead, it is the platform’s content creators, or YouTube Stars, that are known to draw countless viewers to the website every day.
Today, LearnBonds takes an in-depth look at why YouTube and its vast community of content creators are the best option for anyone seeking more exposure for themselves or their brand. We will land on a few leading YouTube Stars and look at the great living they can make off the site. We’ll also find out why these people are so sought after to be the faces of brands and their products.
Personality pockets online cash
Eva Gutowski is one of the near countless YouTube personalities who have made huge names for themselves on the platform. Her story is more or less the same as the rest. The 22-year old began making YouTube videos back in college. Today, she has more than 7.5 million subscribers who can tune in to view her content when she uploads.
In the beginning, Gutowski only saw YouTube as a decent way to help her journalism major gain some exposure. Nearly five years since then, her channel, MyLifeAsEva, has pushed her to heights she never imagined. The young woman is now working on a book, has millions of dedicated fans, and is set to get her own web show on YouTube’s premium Red platform.
Gutowski is not alone in this. Numerous individuals have found their fame and fortune on YouTube as well. Alphabet Inc.’s YouTube personalities have landed great business opportunities and even networks deals with the likes of Netflix, HBO and a series on other networks.
It is reported that a large number of the platform’s top stars make up to $15 million a year. That doesn’t come from ad revenue alone though. Much of every major YouTuber’s income is derived from deals with certain brands. Entities are known to pay a hefty sum for content creators to plug products on their channels.
Internet celebs bring in well over 170 million unique viewers per month to Alphabet’s (“NASDAQ”:“GOOGL”) platforms. Video sites, like YouTube, are steadily becoming every brand’s best choice for ensured growth.
It’s true, YouTube personalities are highly sought-after by any organization in search of some great brand promotion. Ask any millennial about their favorite YouTube star today. They are likely pull out a smartphone and have you spend the next twenty minutes ogling through a number of their most adored videos.
This is where YouTube’s promotional charm lies. It is unlike the rigid and mass-based, blanket coverage of billboards and T.V. ads. YouTube content is shareable, promotable and can be tied to a specific target market. It has been repeatedly proven that getting a popular content creator to promote a specific product or service usually leads to a large increase in that item’s purchase.
Paul Verna of New York analyst firm eMarketer explains the reason behind this. “When you enlist an influencer to market your product, you get an audience that is very well disposed to that influencer’s opinions because they are fans.”
So a popular fitness star on YouTube can be assigned to promote a specific fitness brand. As opposed to blanket coverage, organizations can rest assured that they’re reaching fitness-oriented people who sympathize with the star’s views.
YouTube is more than point and shoot
It is not just personality and content, it takes some technical expertise as well.
“In order to be discovered on YouTube you have to figure out what your desired audience is searching for and then get your videos to show up in the top search results around those terms, Cannell explains.
More brands flock to associate themselves with Google’s (NASDAQ:GOOGL) YouTube and its arsenal of diverse personalities in orders to promote their products. This, in turn, adds to the site’s record-braking traffic figures, which cast a heavy shadow over every other rival on the Web.