Google Inc. (NASDAQ:GOOGL) unveiled a phone selector tool that could help you choose the perfect android phone. The tool asks you to pick out the features you want in a phone and it also asks how frequently you’ll be using those features. It then recommends an android phone that is best suited to your needs –not necessarily the latest Android phone in the market. Interestingly, a BlackBerry Ltd (NASDAQ:BBRY) handset might soon become one of the Android phones that the selector tool will be recommending.
A Reuters report revealed that BlackBerry might be planning to deliver an Android device. Rumors about BlackBerry’s push for an android device are backed by four sources involved in the development.
The Rise and Fall of BlackBerry
BlackBerry led the development of smartphones and I am yet to understand how the company was pushed to number 3 position.
I have owned several BlackBerry devices and I am endeared to my current Z10. I can confidently state that BlackBerry does an impressive job in the stability and security of its OS. More so, the build quality of its devices is superb. However, BB 10 devices have not been able to effect the desired turnaround for the company.
Some ten years ago, “For many, the Blackberry is a must-have gadget, a wireless hand-held computer that can send e-mail and make phone calls.” However, Apple and Google came along and they disrupted the market for BlackBerry. The rise and fall of BlackBerry is chronicled in here and it seems BlackBerry might finally be accepting the harsh reality.
A Win-Win for Google and BlackBerry
I have long suspected a courtship between BlackBerry and Google. The relationship started with the launch of BB10 devices, which allows you to run Android apps. Apart from the different user interface and lack of native Google apps (Chrome, Maps, Voice et al), BB 10 devices are doing a great job at running Android apps. In fact, you can install Android apps directly on your BB 10 device via Snap.
Google and BlackBerry have not confirmed or refuted the rumors about an Android BlackBerry device. According to BlackBerry, “we don’t comment on rumors and speculation” and someone from Google declined to comment. Nonetheless, I won’t be surprised if Google eventually makes a move to acquire BlackBerry. BlackBerry has already been linked to acquisition rumors here, here, and here.
Google has had a tough time producing quality hardware that could challenge Apple’s iPhone in terms of build quality. The Nexus has all but failed, and Google doesn’t need to go the long route of building another device from the scratch. BlackBerry makes excellent hardware and a synergy of Blackberry’s hardware and Google’s Android could give Apple a run for its money.
BlackBerry has an expertise in delivering stability and security on its OS, Obama uses a custom Blackberry. Google might be able to tap this expertise to give the Android OS a lead over Apple’s iOS.
Thirdly, Google has the financial muscle to pull off the acquisition. BlackBerry trades at $9.21 per share on a market cap of $4.93 billion while Google has a market cap of $372.15B. This financial muscle can also be deployed for a global marketing campaign that will give BlackBerry the turnaround that it deserves.