Twitter Inc ’s future, as we all know remains uncertain for now. But, three popular technologists weighed in on how to turn the company around, notes a CNBC report. At 2016 New Establishment Summit of Vanity Fair in San Francisco, a panel – Mary Meeker of Kleiner Perkins Caufield & Byers; Aaron Levie, CEO and co-founder of enterprise cloud company Box; Chamath Palihapitiya, CEO and founder of venture capital firm Social Capital – talked about the micro-blogging firm.
Three step solution for Twitter’s problem
Palihapitiya had a list of three things that he would change, if he were the Twitter chief executive. He said that firstly he would bring down the costs, which are likely stifling Twitter’s ability to innovate. It makes no sense that the social network, which is just a fraction of the size of Facebook, spends nearly a third of what the social media giant does on technical infrastructure.
“There’s an imbalance that means the product is technically, functionally broken,” he said.
Second, he said Twitter Inc needs to figure out its listless product vision, which according to him, is something between internet forum Reddit and Facebook. “It’s impossible to engage deeply in the product. I’d change that.”
Twitter shows there is a demand for something between Reddit and Facebook. Where (like Facebook) some content in the news feed is selected algorithmically, but one can dig deeper into specific subjects if they really want to (Like in Reddit), the VC said. Palihapitiya says the micro-blogging site needs to do a better job in allowing the dig-deep part.
Thirdly, it needs to address its morale and leadership issues. Earlier this month, Bloomberg reported that Jack Dorsey was at odds with many of the company leaders. Also, there are reports that employee morale has deteriorated after employees found out about a digital folder, which included names of the people who were to be dismissed.
He said this is a “broken culture” now, and people there are possibly really sad.
Trolling and abuse – a big problem for Twitter
Another source of problem has been linked to its policies towards abuse. Levie says that he would get rid of the trolling and abuse problem using machine learning if he were in charge.
Meeker, however, said that turnarounds are really difficult, and one need at least 100 days to figure out what is going on and redirect to affect organizational change.
As it stands, everyone is waiting for Twitter Inc ’s next move as it works on efforts like live steaming to increase user growth. As per a recent Bloomberg report, rumors that Salesforce, Google, and Disney were interested in acquiring the micro-blogging giant have all been cleared in part due to Twitter’s reputation for “bullying and other uncivil forms of communication.”