Twitter Inc can, according to some measures, be considered the third biggest social network in the US. A recent report from Pew Research said that the firm’s micro-blogging service came in behind Facebook and Instagram in the social network world with just 300M users. There was one caveat, however, and it’s making the firm look weaker and weaker.
WhatsApp co-founder Jan Koum revealed on September 4 that the app had reached more than 900M active monthly users for the first time. That’s almost three times the size of Twitter, and it shows the weakness in the Pew Research.
Facebook’s apps all beat Twitter
Facebook has four major products right now that work distinct from each other. Pew Research puts both core Facebook and Instagram ahead of Twitter Inc . We know that WhatsApp has about three times the monthly users that Twitter does.
That leaves just one Facebook App. Messenger is the firm’s most recent release, being split off from Facebook core on August 9 2011. Since then it’s grown quickly. The app hit 700M users in June of 2015. It’s now the second most used messaging app in the world behind WhatsApp, and it’s the fourth Facebook product with a larger user base than Twitter.
The Pew report didnt’ count messaging as a social network. It’s difficult to see where Twitter falls in that divide.
Those banking on Twitter to turn itself around and beat the doldrums it’s sitting in right now may argue that messaging is a very different business to a social network proper, but all networks have their area of focus. Twitter is arguably closer to a messaging app than it is to Facebook. That closeness hasn’t done it any favors in recent years.
Twitter is slow to die
Twitter Inc may seem like it’s falling apart, but the firm, under Dick Costolo and Jack Dorsey, is slow to die. There are still things that Twitter does that no other web platform is good at. Though it has its troubles it does fill a niche, and many of the firm’s 300M users would be very sad to see it go.
The niche that the firm has carved out is, however, slowly being filled with products from Facebook. In recent months the Menlo Park firm has focused on products that allow better relay of the news, and better interaction with celebrities and public figures. Those are two of the features that define Twitter.
Facebook, with its expert ability to engage users and its big spending on new products, will have no trouble beating back an unreactive Twitter.
Right now that appears to be exactly what’s happening. Facebook doesn’t need to be bought out by Twitter, the firm is, surrounding Jack Dorsey and marginally eating its core business every single day.
Twitter still hasn’t picked a full time CEO. Until it does that it won’t be able to fight back against the encirclement from Menlo Park. Bob Peck of SunTrust reckoned that the firm would have a new CEO before Labor day. That didn’t come true, the firm has been mostly silent since, and investors are worried that the inevitable won’t be made evitable by the team currently in charge.