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Twitter Inc (NYSE:TWTR) Takes the Stage, and He Apologizes

jack dorsey twitter inc TWTR

Twitter Inc is sorry that it hasn’t given the world the tools to make its platform better, but the firm is going to focus on that going forward. At its dev conference Flight Twitter’s CEO Jack Dorsey took to the stage and told the world that it had failed to support coders who wanted to use Twitter to make something great. The firm is apparently going to try to change that.

jack dorsey twitter inc TWTR

Back in 2011 Twitter said that it would not longer allow third parties to build apps on top of its platform. That move caused a massive rift with devs at the time but now, four years later, the firm seems to have found out that third party coders are a key source of growth. Jack Dorsey wants to change the way the firm deals with them.

Twitter tries to make itself likable

Twitter  CEO Dorsey, on taking the stage at his firm’s dev event, said “We want to come to you today and first and foremost apologize for our confusion.” The firm is trying to convince third parties to return to its platform, despite chasing them away once before.

Mr. Dorsey, taking an inspirational tack he’s been trying on in recent weeks, said, “We need to make sure we are servicing all of our organizations and developers in the best way because that is what is going to make Twitter great.”

At the event Twiter showed off new video ad tools, a new polling feature and new ad targeting systems. The firm said that more than 100,000 coders were using its software dev kit, and that it’s looking to see great software built on top of Twitter in the months and years to come.

Jack Dorsey reinvents himself, then Twitter

Jack Dorsey is trying  very hard to change the way Twitter is seen across the world, and so far his efforts appear to be working. Much of his PR strategy appears to involve putting himself front and center of every little thing that Twitter does. That’s not necessarily a bad thing.

Mr. Dorsey was there when Twitter was born, and he know just as much about the platform as anyone else out there. Wall Street, or at least certain analysts, seem to trust him as the creative vision of Twitter, and devs may feel better with a clear leader at the firm.

The mood change around Twitter since Mr. Dorsey was named full CEO on October 5 has been dramatic, but the firm isn’t in the clear. When it puts out its figures for the three months through September Wall Street will be looking for weakness, and it’s likely they’ll be able to find out.

Twitter, in a release last week, has already said that it’s going to have earnings and revenue toward the top end of guidance this time around, but the firm has stayed quiet on user numbers. Michael Pachter of Wedbush reckons that the social platform is going to fall well short on that front, and that stock will fall if user growth turns red.

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