Twitter Inc investors have been low on confidence since the firm’s IPO owing to several issues. To instill some spark among them, CFO Anthony Noto, tried a new tack on Wednesday. He compared the micro-blogging firm with the biggest social network on the planet, and he found that Twitter was doing better.
Is Twitter really bigger than Facebook?
At a Deutsche Bank AG conference in Las Vegas, Noto said Twitter’s user base may overtake Facebook’s 1.49bn users, “depending how you look at it.” Noto said the firm has more users, if one considers users who view tweets without logging into Twitter, or who view the tweets via search engines, or via news sites and TVs says Bloomberg.
Referring to Facebook, the CFO said “they only have that 1.4 billion to report — there’s no other number.” Facebook users mainly access the service via its app or web. “We have other audience numbers that no one talks about. If you add them up, it’s a big number. In fact, in some scenarios, you could argue that it’s bigger,” Noto said.
Though, in the past, Twitter has pitched the concept of wider audience, this is the first time it has been said directly and compared with Facebook by a top-level executive.
Noto’s comments on Wednesday were in contrast to his earlier remarks, when in July, he told investors that re-accelerating firms growth will take some time. For the 2Q, Twitter’s MAU was up just 2m from the last quarter.
Bigger source of news
Noto gave no numbers on Twitter Inc users outside the main app, and also did not consider the fact that Facebook owns Instagram, WhatsApp and Messenger, which have over 300m, 800m and 700m users respectively. Whether or not Twitter is bigger than Facebook can be debated, but on one count we know that the former is better.
In a study a few months back the Pew Research Center found that both Twitter and Facebook are becoming popular source of news, but the micro-blogging firm is a much bigger source of breaking news and news on politics and business.
Pew found that 63% of Twitter Inc and Facebook users see these platforms as a source of news for topics excluding friends and family. The number is up from 52% last year for Twitter and 47% for Facebook. In addition, 59% of the users said they follow breaking news on Twitter versus 31% for Facebook.
On Wednesday, Twitter shares closed up 2.08% at $27.73. Year to date, the stock is down almost 23% while, in the last one-year, they are down almost 47%.