Twitter Inc can’t grow, and the team behind the social network appears to have finally figured out why. It’s tweets that are keeping people off of Twitter, and, if a report from Re/code is believed, those at the top are working to get rid of that issue right now.
Kurt Wagner over a Re/code, citing people close to the firm, wrote on Tuesday that Twitter is building a product that will allow uses to express themselves in more than 140 characters. The limit, which was the driving force behind early growth in the social network, is now being seen as a hurdle to its future.
Twitter looks to kill Twitter
Twitter user numbers have stalled at just over 300M, and those in charge of the firm are trying to change what the product does in order to make it appeal to more people.
The report says that fill-in boss Jack Dorsey is behind the change. An employee that spoke with Re/code about the new product said that having Mr. Dorsey’s blessing on the matter meant a lot. “People have been very precious at Twitter about what Twitter can be and how much it can be evolved,” he told the outlet, “Having Jack come in and say it’s okay makes all the difference in the world.”
Mr. Wagner suggests that a product that brings in long tweets isn’t the only way that Twitter is looking to tweak the limits it puts on users. The firm is also going to look at a change in the way its service measures the number of characters in each snippet. Twitter may stop including things like links and user names in the count, giving users more room to work with.
Twitter removed the 140-character limit on private messages in June, and the firm has added other ways to allow users to express themselves less succinctly since then.
Twitter kills a gimmick for reality
Twitter isn’t the only firm changing its core in order to appeal to more user. Facebook owned Instagram revealed on September 2 that it would get rid of a limit that made only square photos usable on the site. The square format gave the app part of its appeal, but got in the way of new users trying to jump on the bandwagon.
Instagram made its change from a place of strength, however. Facebook, which made its own changes to character limits as it expanded, took away the rules that bound users in order to keep them flocking to the image-based social network. Twitter is in a very different place right now.
Twitter doesn’t have a CEO, though former CEO Jack Dorsey is currently in place as care taker. The firm’s shareholders don’t seem to trust in the decisions being made at the top as the man in charge could change at any time.
The firm has still to announce a full CEO and though Rob Peck of Suntrust reckons Jack Dorsey is the favorite, the next boss could decide he likes the current limits, and change the tack of Twitter once more.