Live streaming was at its best over the weekend as Twitter’s video sharing app Periscope took all the bragging rights on allowing thousands of people around the globe to watch Floyd Mayweather defeat Manny Pacquiao for free. It is still unclear the total number of people who watched the bout on the app, but media executives are taking issue on why Twitter Inc (NYSE: TWTR) did not take the necessary steps to block all the streams. HBO and Showtime had indicated that piracy would be a big concern prior to the match.
Twitter’s new video sharing app has already been at crossroads with HBO over piracy concerns when a number of people used it to air episodes of ‘Game of Thrones’ unauthorized. However, its full potential was revealed over the weekend when thousands of people rushed to the app to watch the hotly anticipated fight. Periscope and Meerkat mere existence over the weekend enabled piracy, having not paid any rights fee or production costs much to the concern of TV operators.
Live streaming changes piracy
Live streaming from mobile apps is the latest piracy trend that has taken media companies by surprise even as executives step up efforts to clamp on the use of Popcorn Time. Over the years, the media companies have struggled to stop their content from finding way into piracy platforms such as the BitTorrent file sharing website. Just an indication of how technology continues to outpace rules and regulations around the media industry.
Digital piracy poses the biggest threat to streaming networks that are spending millions of dollars to protect their copyrights from infringement. TV executives are especially raising concerns with the methods employed by Twitter and other video sharing apps to clamp on copyrighted material compared to what Google offers on YouTube.
Twitter media concerns
The level of piracy experienced over the weekend on Twitter continues to be a point of concern to media executives who fear it could grow out of proportion especially with big events or programs in the near future. Twitter has already confirmed to having received 66 email take down requests from copyright holders.
Despite Twitter’s Periscope affirming that it respects intellectual property rights, media companies remain concerned that the same has not been depicted in form of actions. It is still not yet clear whether the level of piracy on Meerkat and Periscope cut into business on the boxing match that costs $100 on pay per view, until audience numbers are revealed later in the week.