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Twitter Inc (NYSE:TWTR) CEO Knows He Needs to Cut Down on Complexity

Twitter Inc co-founder and interim CEO Jack Dorsey accepted one primary problem or we can say a negative sentiment with the platform. People who know how to use it love the platform, but for others it is nothing less than rocket science.

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How will Dorsey make Twitter better?

On Tuesday, during the earnings call, Dorsey acknowledged this negative sentiment, and promised to make efforts to make the platform better. The CEO accepted that the recent features from Twitter did not help much to get new users.

“People around the globe know of Twitter, but it’s not clear why they should use Twitter,” Dorsey said. “This is unacceptable and we’re not happy about it.”

To make things better, Dorsey said the micro-blogging firm needs to work on a few things including “disciplined execution,” making the service simpler, and promote the platform in a way to make it feel important for more people.

Dorsey believes Twitter must be “the best microphone” for people to voice their opinion.

Analysts like Dorsey’s approach

Analysts lauded Dorsey’s comments, an called it refreshing. Debra Aho Williamson, an analyst at eMarketer told Reuters, “You’ve got to believe by being bluntly honest about what their issues are, they’re going to be bluntly reactive in solving the issues.”

Analysts noted that such criticisms have been heard before, but believe an acceptance from Dorsey does suggest that the firm is actively working to find solutions for the issues.

Ken Sena, Evercore ISI analyst noted in report, “They made those remarks … with full disclosure in mind,” adding “They were giving investors a sense of the challenge.”

It can be said that Dorsey impressed the investors and analysts with his first earnings call after taking over as the interim CEO. Earlier this month, Dorsey replaced Dick Costolo, who was CEO for almost 5 years.

As of now it is unclear if Dorsey will be appointed as the permanent CEO as he also handles Square, a mobile payments startup he founded. Square is expected to file for an IPO soon, Bloomberg reported last week.

Chances of Dorsey being selected as a permanent CEO are slim as Twitter’s CEO search committee is looking for “candidates who are in a position to make a full-time commitment to Twitter.”

On Tuesday, Twitter shares closed up 5.36% at $36.56, and year to date the stock is up almost 2%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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