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Twitter Inc (NYSE:TWTR) Caught in Diversity Storm Again

Twitter Inc (TWTR)

Twitter Inc and diversity have not worked well together so far, and there are no signs things are improving. A recent hire that the firm made to ensure diversity has also backfired.

Twitter caught in diversity storm again

Twitter is viewed as a good example of the lack of diversity in the technology sector. Almost 60% of its workers are white, and the percentage jumps to 72% when it comes to leadership roles. At Twitter, less than 2% of its employees are black, and more importantly none are in the leadership positions.

Twitter Inc (TWTR)

Though the problem of lack of diversity is rampant among the Silicon Valley tech firms, Twitter stands out. To address such issues, the firm recently announced the hiring of a new VP for diversity and inclusion – Jeffery Siminoff – who replaces Janet Van Huysse, and was previously working for Apple in a similar profile.

Siminoff is known for contributions with Out Leadership – a group focusing on equality and business with a particular focus on LGBT executives. Despite his remarkable achievements, the thing that got highlighted is he is a white man. Many argue that since Twitter is white and male dominated, it is unable to address community issues with its product.

Siminoff’s joining Twitter Inc has not gone well with many including Rev. Jesse Jackson, who have been leading the attack on the tech firms over diversity issues. “Blacks and Latinos are over-index on using Twitter, but their board of directors and C-suite leadership remain all white,” Jackson told USA Today. “Jeff has a big mountain to climb, a tough task ahead. We hope he and Twitter’s leadership is up to the challenge.”

Apple also in trouble over diversity

Apart from Twitter Inc , another tech firm facing problem due to diversity issues is Apple. One of its investors has even filed a resolution asking the firm to hire more “people of color” for the top jobs. If such a proposal is passed, then the firm will be forced to add more non-white executives and directors, says a report from Bloomberg.

Apple has challenged the proposal, and has told SEC that it is an attempt to “micromanage” hiring. The firm said it is doing all possible things to attract minorities, but “has no power to ensure that its recruits will accept offers.”

On Wednesday, Twitter stock closed down 1.11% at $22.22 while Apple closed down 1.31% at $107.32.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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