Twitter Inc (NYSE:TWTR) Looks Broken, but it’s Just Another Update

twitter inc (NYSE:TWTR)

Twitter Inc has officially removed background wallpapers from users’ timelines. The microblogging website removed the feature that permitted users to create their own background images as they peruse the website. Moving forward, Twitter users will have a white or light gray background.

twitter inc (NYSE:TWTR)

The move was unannounced, but a fix is already underway from other Internet users.

Inside Twitter’s Background Update

Backgrounds established by users will remain visible when the user’s feed or tweet is viewed. When reading through the home timeline then users are provided with a minimalist background instead of a unique one.

Since Twitter did not have a formal announcement, many people had mulled over the idea that the social media outlet was actually broken or down. Twitter later revealed that this was actually part of its update.

We’re removing background images from the home and notifications timelines on web for all users,” a Twitter spokesperson said in a statement to a website. “Now, background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages). You can find help center content about customizing your design and where it’s visible on Twitter here.”

No specific reason has been given for the change.

This has prompted an array of users to believe these changes are meant to give way for more advertisements on the website. For instance, Twitter may want to sell a full background advertisement in the near future, which is quite popular and lucrative on a lot of other websites.

Previously, Twitter couldn’t do it because of the customized backgrounds. Now it can.

The website has recently introduced more ad revenue initiatives to boost earnings.

Moreover, pundits believe it could help the company transform itself from a social network into a curated news service. This would be a part of its newest endeavor called Project Lightning.

Project Lightning’s goal is to offer an improved way to curate and aggregate tweets and contents for users in one location to follow things like live events. Also, this can be viewed by those who are not logged into Twitter . So a blank background can allow ads to complement the proposed curated content.

Unhappy About the Change? There’s a Remedy!

Soon after users highlighted their frustrations, a computer expert produced a chrome plug-in that would undo the revision. A Leipzig, Germany-based coder named Mika launched the Twitter Background Restorer on Github.

“I bet there’s gonna be paid-for background ads now,” Mika warned Tuesday morning.

The background restorer may not help a lot because there are numerous reports about how users are confused by the change. As one writer penned: “I can go back and change it to orange, but then it goes back to white after a few clicks around the site. Such a weird user experience.”

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