Will Apple Inc. (AAPL) Kill The iPhone Product Cycle Clock This Fall?

Apple Inc (NSDAQ:AAPL) iPhone SE

Apple Inc. (NASDAQ:AAPL) is back on the rollercoaster ride of rumors, leaks, and hoaxes. The firm undergoes this ritual every time it is about to unveil a new product or when it wants to refresh old products. Its fans have behaved true to form and the internet is saturated with a good serving of rumors and leaks on the supposed iPhone 7.

Apple Inc (NSDAQ:AAPL) iPhone SE

However, latest reports in the market suggest that the firm might deviate from the expected norm in how it names its next iPhone.  A trustworthy and prominent leaker says the firm would not name its next iPhone the “iPhone 7”.

Apple’s latest smartphone to come under the iPhone 6 Generation

Evan Bass has built a reputation for having access to trustworthy information about events happening at Apple. Most of his leaks about products, services, and plans are spot on and BBC calls him “King of the leakers”. In fact, @evleaks is probably the most prolific leaker in the tech industry.  In a series of tweets posted on Monday, Evan Bass says, the next iPhone won’t be called the iPhone 7. He goes on to say “can we please stop calling the 2016 Apple handsets “iPhone 7″? I think it’s highly unlikely they will be named thusly.”

Evan linked to an earlier article on Wall Street Journal suggesting that Apple won’t go ahead with its traditional product cycle. WSJ notes that “Apple has introduced new iPhones on a “ticktock” cycle. The firm delivers major design changes every other year—the “tick” years—followed by software improvements and hardware refinements in the “tock” years.”

However, Apple isn’t planning to make this year a “tick” year and the new iPhone will retain the nomenclature from the previous two years. WSJ has it on good authority that the physical features of the new iPhone won’t be much different from the iPhone 6 and 6S.

The firm will definitely remove the headphone plug to make the device thinner and the lightning port will double as a port for connecting headphones. However, the new iPhone won’t sport any major design changes such as edge-to-edge OLED Screen without a bezel and an elimination of the home button.

The iPhone 7 promises to be spectacular

It is safe to assume that Apple is delaying making major changes in the iPhone until next year. Launching the iPhone 7 in 2017 will rhyme for marketing purposes. More so, 2017 marks the 10th year anniversary of the first iPhone; hence, it is reasonable that Apple (NASDAQ:AAPL) launches a brand new iPhone to mark the anniversary. In addition, Apple’s decision to eliminate the headphone jack has generated mixed reactions in the market.

Launching a new variation of the iPhone 6 without the headphone jack would help Apple test the waters. Apple could access sales data with and without the headphone jack in order to make a smart decision on whether the anniversary iPhone should have a headphone jack or lightning port.

Apple’s CEO, Tim Cook has hinted that he has “great innovation” in the pipeline for future iPhones. Some of the upcoming features include curved screens and other features that might take time to implement. Cook noted that when he eventually builds the iPhone 7, you’ll definitely want to buy one. He says, “We are going to give you things that you can’t live without that you just don’t know you need today.”

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

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