Tesla Motors Inc (NASDAQ:TSLA) Powerwall Sales Begin in Just Three Months

Tesla Motor Inc  energy segment is launching into another market in a move that will increase sales and bring more money to Tesla. Business Insider reports that Tesla’s Powerwall will be going on sale in Australia by the end of this year. Tesla Energy launched in country today and the firm working with local suppliers to start selling its home battery system in the land beyond by the end of the year.

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In an official statement, Tesla Motors revealed that “Powerwall will be available in Australia in late 2015 through a growing list of Tesla Energy partners”.

The firm declined to name its local partners but it said “The Australian Tesla Energy partners, in the coming weeks, will announce their unique Powerwall offerings to Australian customers.” The market expects Tesla to maintain the same price levels of 7 kWh at $US3000 and 10 kWh at $US3500 that it has for its two batteries in U.S. for the new market.

Stamping out the locals

The Powerwall is Tesla Motors  answer to meeting energy needs for homes with solar panels. The unit serves the function of storing energy during peak sunlight hours to be used later in the day when the sun is down. It can also be used to save power from the grid during off-peak periods for use during peak hours for lesser electricity bills. However, Tesla won’t waltz into the country and take over the energy storage market.

Some local firms have already launched their own storage products. For instance, AGL Energy Limited launched a battery storage device for the Australian market in earlier in May. AGL’s offering makes it the first retailer to offer an energy storage product to the Australian market.

The firm says “the first device will be capable of storing 6kWh of solar energy and will suit an average family home with 3-4.5kW of solar PV. The battery storage device however could be used in a home without solar PV. The battery will be the size of a large suitcase and will provide consumers with backup for essential home services…”

Tesla has an edge

Tesla Motors will enter the Australian market foot first and its Powerwall might take over the country. Tesla’s smallest Powerwall is a 7 kWh model while the current offerings in the market has a 6Kw model – Tesla clearly wins by size. More so, Tesla has a strong brand image that precedes its entrance into the country. Hence, it would be nice to watch Tesla Motors take over Australia with Powerwall the same way it plans to take over the rest of the globe.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

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