Tesla Motors Inc just released the Model X, and the car is so good that it made many believe that Tesla is a world-beater in the EV scene. But, this is not what the North American senior vice president of manufacturing and supply chain management at Nissan, John Martin thinks, says a report from Car Buzz.
Nissan believes Tesla is doing an easy job
Earlier in the year, there was the whole money issue, but with its gull-wing doors and Ludicrous mode the car made people love it so much that they forgot everything of the past. Tesla Motors Inc plans to introduce more models in the market including an entry-level sedan to truly dominate the electric car sector.
But Martin doubts it. At a recent panel discussion during the Rainbow/PUSH conference in Detroit, Martin clearly stated that Nissan does not fear Tesla. “Lots of people are calling Tesla a disrupter. They are not. People ask me: ‘When are you going to compete with Tesla?’ And I ask them, ‘When is Tesla going to compete against me?” Martin said.
Martin says that making a premium car priced at $100,000 is not at all difficult, but accepts that making an affordable EV, like the Leaf with starting price is $30,000, is much harder. Targeting Google and Apple, Martin said both these firms are at a disadvantage in manufacturing costs and reduced profit margins, and this will make it difficult for them to become an automaker.
Volvo planning all electric rival to Tesla
Meanwhile, another Tesla rival is working on an EV. By 2020, Volvo plans of coming up with a full range of plug-in vehicles, led by an all-electric S60 sized car that will compete with Tesla. The firm will offer plug-in hybrid versions of all other production cars, including the new V40 front-wheel drive hatch in 2017, says a report from AutoExpress.
Volvo XC90, which has won the title of Car of the Year from Auto Express this year, will soon be available in T8 Twin-engine form with its battery-powered electric motor and 2.0-litre petrol engine combining for a total of 402bhp. In 2019, the firm will come with an all-electric Tesla Motors Inc rival. Volvo believes its new electric car will hit a range of over 300 miles.
On Thursday, Tesla shares closed up 2.04% at $221.31. Year to date, the stock is down almost 1% while in the last one-year, they are down almost 7%.