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The Tesla Model S: Musk’s Mutant Marvel is Done – Well Done (TSLA)

Tesla Motors Inc (TSLA) Model S Update

Tesla Motors Inc Model S is a mutant marvel. The luxury EV continues to change and improve via both hardware and over-the-air software updates. The latest beneficial mutation was announced just the other day. The new P100D, can travel 315 miles on a single charge and go from 0-60 mph in 2.5 seconds. If you’d like to order one, get ready to shell out $135,000.

The Model S is done – well done, and it’s time for Tesla to move on to other things, notes a report from Business Insider.

Model S – Tesla’s most successful car

For Tesla, the Model S has been the hero in its decade-long history, so its logical that Musk and the team want to revisit it again and again. In 2013, the Model S was Motor Trend’s Car of the Year, and it did exceptionally well in Consumer Reports’ tests. Even its drivers will agree that the car is nothing less than magic.

Tesla Motors Inc (TSLA) Model S Update

“Sleek, fast, remarkably practical, stylish, and symbolic of how Silicon Valley and its ethos can reinvent a machine that for 100 years in the US was dominated by Detroit, and in the past few decades by the arrival of the Japanese and the Germans,” the report says.

Tesla Motors Inc taking its most successful car one step ahead all the time is exceptional, and more upgrades in range will always be welcome. “But 315 miles is pretty good. And 2.5 seconds for the run from o-60 mph is ridonkulous,” the report says.

Tesla has other priorities to attend to

So, the question is, should we be expect something like P110D or the P200D, maybe yes, but Tesla has other priorities to attend to. And, the most important of them all is getting its mass-market car – Model 3 – out in 2017, and improving its Autopilot technology to remain competitive. Not to forget about Tesla’s Gigafactory, which only recently opened in Nevada. The plant will have enough capacity to attain Elon Musk’s goal of delivering 500,000 vehicles annually by 2018. And, yes there is SolarCity acquisition also.

The author notes that the further upgrades in the Model S will be due to the Model X demands, and demand from the buyers for greater range. “But if I were Musk, I wouldn’t devote too much more attention to these vehicles,” the report says. Now, the Model 3 should be at the focus. Even though this $35,000 car will have a range of about 200 mph, it does need an affordable battery pack.

If the Model 3 doesn’t work out, and there comes a time when Tesla Motors Inc had to abandon its mass-market ambitions, it can always fall back to its Model S, which will remain the best luxury sedan on the market. Then, will be the apt time to up the performance of the Model S, but now, it should focus on the Model 3. “A need for speed doesn’t matter all that much to the mass market,” the author notes.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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