Tesla Motors Inc is a thorn in the side of PR firms and Advertising Agencies. The firm doesn’t spend a dime on ads, it hasn’t given any PR firm a contract, and it doesn’t even have a budget for promos. However, CEO, Elon Musk has done a great job of keeping the firm in the limelight with his confident vision and charismatic personality. He has also perfected an art of media relations that doesn’t follow the rules. Musk has created such a buzz around Tesla that the media has little choice but to cover any news about the company.
In Elon Musk’s mind, he doesn’t need to worry about selling the car, all he need to do is to build a great car and the car will sell itself.
Media spins Tesla near-disaster story into great PR
Norway is Tesla Motors ‘ biggest market outside of the U.S, but the firm might soon have a stronger foothold in the German auto market if the news coming out of Germany are any indication of public opinion about Tesla. German publication, Merkur reports, that an 18-year old took her father’s Model S 700PS ride for a spin (race) last week and ended up crashing the car in the process.
The car had five occupants including the driver, but to Tesla’s credit, the large crumple zone ensured that there were zero fatalities in the accident. On the surface, it might appear that a crashed Tesla is a bad thing, but a closer look at the event shows that the accident might be a great ad story for the firm.
To start, in 2013, NHTSA gave Tesla Model S the best safety rating for any car ever and the car has not disappointed us. Investigators posit that the crashed Model S did a full barrel roll, travelling more than 80 feet in the air, before it made impact with the “Frump” before it finally landed on its four wheel. The scale of the accident could have killed the occupants of the car if it was another vehicle other than a Model S as seen in the picture below.
Thousands line up to help Tesla build more cars
Tesla Motors is working round the clock towards its expansionist plans and it needs hundreds, possibly thousands of workers. In January, Elon Musk revealed that his firm plans to hire some 1,600 software engineers to take the firm to the next stage. Last week, Musk revealed that his moved the goal of building 500,000 cars by 2020 forward to 2018 and that he now wants to deliver 1M cars by 2020.
Angelo Gamez has construction experience but he is hoping to transfer that experience to build EVs. He says, “I like to try new things and be innovative and that’s why I don’t go into Ford or Honda because I don’t think that’s going to be the future.” Sheena Michael one of the applicants noted that “I would love to build a Tesla car… Who wouldn’t?”
On Saturday, Tesla was in Newark, NJ to host a job fair to attract talent to work in its firm. There are indications that the firm has leased more than a million square feet in two–possibly three–massive storage facilities in Livermore. Many of those who showed up for the job fair seem to be intent on working at Tesla – and once again, Elon Musk doesn’t need a PR firm before selling his dream.